- Storyblok says that website problems cost companies of up to $ 101,000 in lost income
- High marketing budgets cannot avoid expensive website inefficiencies
- Despite problems, 96% of companies claim that their website meets expectations
A new survey has revealed that almost half of the companies worldwide are not satisfied with their websites, even after important financial investments.
Despite these important investments, 36% of electronic commerce companies admitted that their website had caused shame in front of customers or interested parties.
This highlights a growing gap between spending and satisfaction, which suggests that even with the best website builder or the The best web accommodation for small businesses, many companies struggle to maintain a place that meets their expectations.
The growing impact of website inefficiencies
Storyblok surveyed 300 major business leaders in the United States and Europe, finding companies spent an average of $ 550,688 in marketing technology for five years, with 18% greater than $ 1 million.
96% of respondents still said that their website complied with most of their expectations, which suggests that, although companies recognize the deficiencies of the website, they can underestimate their impact on customer experience and income.
Losses due to the low yield of the website have increased from $ 72,000 by 2023 to $ 94,500 per year, demonstrating the financial consequences of neglecting site optimization.
“When we conducted this investigation two years ago, we were surprised to find that many companies were ashamed of their website and believed that they were losing great sums of money. What made it more disconcerting is that most companies said they received a good ROI about their marketing technology,” Dominik Alfer, CEO and co -founder of Storyblok said.
“We advance quickly until today, and we are really shocked to discover that the situation has worsened. Companies are losing much more money, maintenance times increase and costs are increasing. However, satisfaction with marketing solutions has increased.”
European companies are seeing the greatest losses, with an average estimated impact of $ 101,000 annually, compared to $ 80,500 for US companies.
Despite investing in the best web accommodation solutions, many companies continue to face inefficiencies of the website that contribute to these losses.
With the increase in cybersecurity threats and accessibility needs, maintaining a high performance website is increasingly complex.
However, Storyblok believes that “a new generation of architecture and composite solutions provides a much more effective and effective solution than inefficient inherited technological batteries that are increasingly not suitable for their purpose.”
