- 80% of people would pay for Apple’s intelligence, found a survey
- More than 50% of respondents would be happy to pay $ 10 per month or more
- The results are surprising given the story of Apple Intelligence struggles
Apple Intelligence has not received exactly enthusiastic criticism since it was announced in the summer of 2024, with critics that point to its delayed characteristics and disappointing performance compared to rivals such as Chatgpt. However, that has not apparently dissuade consumers, with a new survey that suggests that Apple’s artificial intelligence (AI) platform attracts a large number of people (through Macrumors).
The survey was conducted by the investment company Morgan Stanley, and discovered that one in two respondents would be willing to pay at least $ 10 per month (around £ 7.50 / au $ 15 p / month) for unlimited access to Apple Intelligence. Specifically, 30% would accept to pay between $ 10 and $ 14.99, while additional 22% would agree to pay $ 15 or more. Only 14% of respondents were not willing to pay anything for Apple’s intelligence and 6% were not sure, which implies that 80% of people would not mind eliminating the service.
According to 9to5Mac, the survey found that 42% of people said it was extremely important or very important that its next iPhone presented Apple’s intelligence, while 54% of respondents who planned to update in the next 12 months said the same. In general, the survey said that its results showed “perception of the consumer stronger than expected for Apple’s intelligence.”
Morgan Stanley’s survey surveyed approximately 3,300 people, and says that the sample is representative of the population of the United States in terms of age, gender and religion.
Surprising results
If he has been following Apple’s intelligence, he probably knows that he faced a path quite full of potholes in the months since he launched. On the one hand, he has received many criticisms for his ability to carry out tasks for users, and many people compare it unfavorably with some of the best services of AI such as Chatgpt and Microsoft’s co -pilot.
In addition to that, Apple has been forced to delay some of the main characteristics of Apple Intelligence, such as its ability to work within applications and understand what is happening on your device’s screen. These were some of the most intriguing aspects of Apple Intelligence, however, the great promotion of these Apple tools has not translated into work characteristics.
All this makes these survey results seem quite surprising, but there could be some reasons behind them. Perhaps consumers are happy to have the characteristics of AI on their Apple devices, even if they lack some key aspects at this time.
Or perhaps those people who were willing to pay for Apple Intelligence did it based on obtaining the complete set of characteristics, instead of the incomplete range of skills that are currently available. Alternatively, it could be that everyday users have not followed Apple Intelligence’s struggles as much as experts in technology and, therefore, are not very aware of their first difficulties.
Whatever the reasons, it is interesting to see how many people are still attracted to Apple Intelligence. He will be an encouraging reading for Apple, who has faced a lot of bad press for his AI system, and could suggest that Apple’s intelligence is not as bad as we could have thought.
