When he fulfilled his reputation, Aamir Khan is on his way to shake the industry while opting for the launch of Sitaare Zameen Par exclusively in YouTube films on request.
The movement will completely omit traditional transmission platforms, which generally house the films after post-theatrical launch.
In an interview with VarietyHe intervened in his approach, which was born from an idea that he had previously.
“Approximately 15 years ago, I realized that our most successful films, such as ‘3 idiots’ or ‘Dangal’, the statistics of the people who observe in cinemas is approximately 2-3% of the population,” says the actor.
“So, the next thought that occurred to me is, how do we reach 97-98%?” Add.
To get to them, AAMIR has avoided subscription -based transmission services because he believes that they are not economically viable in the long term; So he made his film available to $ 1.15 in 38 countries, including India, on YouTube.
“If a family of four sits and looks at the movie, then it arrives in Inr25 [¢28] By head, which I think is a value that works not only for the public, but also provides an opportunity for filmmakers to win so they can make a better content, ”shares Star.
Their decision comes at a time when reports say that the media landscape is going through technological and behavioral changes.
In addition, YouTube has a massive range in India, as highlighted by the country’s managing director Gunjan Soni, who led to the association with the megaestrella.
“Aamir’s vision and the way he drives democratization is really the heart of the YouTube mission too,” he tells The Outlet. “So it was really almost a perfect adjustment from that perspective.”
In the association, there has been no advance payment to Aamir Khan Productions; Instead, income will be shared in a vision payment model.
Ultimately, Aamir says, this distribution experience is not unique. “I hope this is the plan for my future list, because I feel that this is the best way I would like to reach my audience,” he says.
“I would like to have a healthy theatrical release, and then I would like to be present in Digital, YouTube, through a video base on request,” concludes Aamir.
Sitaare Zameen Par It will be available from August 1.
