- Apple previously played with the idea of launching its own public cloud driven by M-series chips
- The M series chips already form the foundations of the private cloud computation and more
- The leader of the ACDC project left in 2023 and the future of the project is uncertain
Apple previously considered the launch of its own cloud services to compete with key hyperscalers alternatives such as Amazon Web Services, Microsoft Azure and Google Cloud, but apparently has retired the idea.
A report by The information Notes was said that the initiative was known as Project ACDC (Apple chips in data centers), and would have given developers access to the owners of the Apple M series.
According to reports, Apple went to a cheaper and more efficient alternative to traditional cloud platforms that use intel or heavy GPU servers by replacing them with their own chips in the M series, which are known for their computer efficiency and strong inference capacities of AI.
According to the reports, Apple wanted to launch an AWS rival
Apple already uses its chips applications from the M series beyond its MAC and iPad range: it began to try its chips in data centers with the private launch of computing in the cloud (PCC), which manages complex consultations of AI when the processing power in the device is not enough.
Other Apple services, such as Siri, Photos and Music, also obtained access to chips from the M series to improve performance in things like search.
It could even be possible that these efforts can support Siri’s very necessary improved version.
With potential plans to launch the service to developers through their developer relations team, instead of creating a new sales team, Project ACDC would largely be a Apple -centered initiative, allowing developers to design iOS and mackeus applications directly in Apple chips, reduce dependence on expensive GPUs.
Michael Abbott, the executive previously behind the ACDC project, left the company in 2023, but according to the reports, the discussions continued at least at the beginning of 2024. The future of the project remains uncertain.
However, Apple has previously indicated the desire to increase services income, and the ACDC project could certainly align with that.
It could also help Apple reduce costs in its own development, since the company spent $ 7 billion annually on third -party cloud services (through Apple internal).
