Sofia, Bulgaria, December 23, 2024, PakGazette
AdEx, the Leading Blockchain-Based Advertising Technology Platform Introduced AdEx Auraa cutting-edge AI-powered on-chain activity analyzer designed to improve Web3 experiences. By analyzing publicly available data from Layer 2 blockchains, AURA offers personalized insights that benefit both users and business developers.
AdEx AURA leverages advanced artificial intelligence models to process user blockchain activity, such as transaction patterns or application usage, and suggest relevant actions or services. For example, AURA can identify if a user frequently trades on decentralized exchanges (DEX) or funds recently bridged to a specific blockchain and recommend custom actions on that chaincreating a fluid and intuitive user experience.
Unlike traditional models, AURA operates as more than a targeting tool: it acts as a AI agent, align user and ecosystem interests. Its incentive model shifts the focus toward creating a fair attention economy by rewarding relevant, value-based suggestions.
AdEx AURA redefines how Web3 platforms interact with users by embedding personalized recommendations directly into blockchain wallets, apps, and explorers. For example, wallets can use AURA to dynamically organize app catalogs, prioritizing user-relevant options and paid placements that add value. On exchange and bridge pages, AURA enables contextual suggestions tailored to users’ transaction history, while blockchain explorers can leverage transaction patterns to suggest meaningful next steps. This approach creates a seamless user experience, helping marketers and business developers engage with their audiences more effectively while fostering a fair attention economy.
the native ADX tab plays a key role in the AURA ecosystem. Marketers and business developers can rely on ADX to prioritize their recommendations or accelerate placement approvals, contributing to a more secure and scam-resistant environment. This approach reinforces the usefulness of ADX while promoting trust and transparency.
“AdEx AURA represents an important step forward for participation in Web3,” said Ivo Georgiev, CEO of AdEx. “It’s not just about analyzing on-chain activity, but about delivering smarter, more personalized interactions that benefit everyone in the ecosystem.”
As the first of several new products, AURA underscores AdEx’s commitment to innovation and user-centered design. Wallets, dApps and other platforms are invited to explore how AURA can unlock new value and optimize user experiences.
About AdEx:
AdEx was founded in 2017 with the vision of revolutionizing digital advertising by leveraging blockchain technology. Decentralized advertising exchange AdEx was launched in 2019 with the goal of solving several industry challenges, including ad fraud, reporting transparency, and privacy concerns, by using smart contracts to ensure fair payments and efficient management. efficient campaigns. AdEx has reportedly surpassed 1 billion ad impressions, making it the largest micropayment network. Over the years, AdEx has grown into a thriving ecosystem, expanding its product portfolio with innovative technologies such as AdEx AURA, aimed at supporting the growth of the Web3 space.
