- Adidas confirms that the main cyber attack suffers
- Client data were included in the violation
- This is the latest in several retail incidents, so customers must be on guard
Adidas has confirmed that he is the last retail giant in being a victim of a cyber attack, with data from customer at risk after an information on theft of ‘unauthorized’ parties of a third party customer service provider.
The affected data consists mainly of the contact information of the customers who contacted the Adidas help table, with passwords, credit card information or any other type of payment data that does not participate.
“Adidas is in the process of informing the potentially affected consumers, as well as the data protection authorities and the authorities of application of the law, consisting of the applicable law. We remain completely committed to the protection of the privacy and safety of our consumers, and sincerely regret any inconvenience or concern caused by this incident,” the company confirmed.
A series of attacks
2025 has seen several high profile cyber attacks on retailers, with three massive United Kingdom retailers. The Harrods Luxury Warehouses became the last victim after attacks against Marks and Spencer and the supermarket cooperative, some of which had to take off the systems to protect the organization, although there is no official link between the incidents.
British retailers are not the only ones at risk, and the Dior fashion brand also suffers an attack that led to customer data to filter. Any client who is concerned about their data accessed by cybercriminals or unauthorized parties must ensure they are attentive and monitor their accounts. In particular, customers run the risk of identity or fraud.
“The increase in attacks is driven by a perfect storm of factors: the rapid digitalization of industries, a greater dependence on third -party systems and the increase in highly organized and financially motivated cyber -organized groups,” warns Spencer Starkey, executive vice president of EMEA in Sonicwall.
“In sectors such as retail digital ecosystems, expanding, obsolete infrastructure and fragmented cybersegures create easy entry points. Threat actors are also taking advantage of social engineering increasingly sophisticated and exploiting identity -based vulnerabilities, as we saw in recent attacks against Marks & Spencer and the legal aid agency.”
