Gwyneth Paltrow has been signed as Astronomer’s temporary spokesman, the data competition pushed the attention center after a “kiss kiss” viral scandal that involves the then CEO Andy Byron and the company’s human resources head, Kristin Cabot
Byron and Cabot, both married to other partners at the time of the incident at the Coldplay concert in Boston from July 15 to 16, were seen awkwardly avoiding the Jumbotron Care Center. + +
Chris Martin, Coldplay leader and Paltow exhond, joked: “Or they are having an adventure or are simply very shy,” feeding a frenzy of media and social media.
In a matter of days, Byron resigned on July 19, followed by Cabot’s resignation on July 24, since the Astronomer Board initiated an internal investigation and installed co -founder Pete Dejy as an interim CEO.
In a promotional language video released on July 25, Paltrow declared: “I have hired me very temporarily to speak on behalf of the more than 300 employees in Astronomer.”
He filmed simulated questions, abruptly diverting the scandal talk with statements about the Apache air flow and an upcoming dataps conference, turning the controversy into the blatant consciousness of the brand.
Analysts say that the decision to bring in Paltrow, a high profile figure with a personal bond with Martin, is the intelligent management of the crisis.
Deactivate tension with humor and redirect attention to the company’s central technological capabilities instead of executive misconduct
Speculation is now swallowing: who could hire astronomer along with maintaining the impulse? Some half -jokes industry observers that Dakota Johnson previously promised Chris Martin after his Paltow divorce could be the following. Although the purely hypothetical and probable idea, the idea highlights Astronomer’s will to rely on pop culture connections.
In the Personal Front, Paltrow and Martin married in 2003, they had two children and announced their division in 2014, ending their divorce in 2016.
