- Adobe finds that 86% of creators use GenAI in their workflows
- Many are preparing for agent AI, but are still concerned about AI models using their data for training.
- High costs and unreliable quality remain weak points for some
Adobe has found that more than four in five (86%) global creators use generative AI in their workflows, and nearly as many (81%) agree that it helped them create content they couldn’t have created otherwise.
Of the 16,000 survey participants, 85% agreed that AI has had a positive impact on the creator economy, suggesting there is minimal fear about job displacement within this field.
Editing, extending and enhancing media was found to be the most common use case (55%), with generating new assets (52%) coming in second. The top three use cases were ideation and brainstorming (48%).
Creators widely use AI to help them get work done
While creatives aren’t worried about job security, they do share some concerns about AI. More than two-thirds (69%) expressed concern about their content being used to train AI without permission, something Adobe emphasizes it does not do without explicit permission.
High costs (38%) and unreliable quality (34%) were also cited as barriers to adoption.
While adoption of generative AI appears to be at an all-time high among creatives, many are already anticipating how agent AI could help them even more. Workers expect AI agents to help them automate repetitive tasks (51%), generate ideas (50%), and provide performance feedback (44%) with even more autonomy.
“Today’s creators are not passively using creative generative AI, but rather intentionally selecting the tools they rely on,” explained Adobe Vice President and Director of Creator Product Marketing Mike Polner at its annual creativity conference, MAX 2025.
However, so far, two trends have failed to align. Society has become a mobile-first world, and yet the most powerful AI tools tend to be desktop-only. With 72% frequently creating on mobile devices and 75% expecting to use them more in the next year, Adobe says it is committed to bringing more powerful, easier-to-use tools to the phone.
As we move from generative AI to agency, it is clear that accessibility and transparency must remain key points for AI companies to remain competitive in the workplace.
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