- Your Amazon Creative Agent will handle your Amazon Ads campaigns for you, from start to finish.
- Amazon believes the tool gives SMBs access to the same tools as larger businesses.
- Creative Agent is available in the UK, France, Germany, Spain and the US.
Amazon’s latest AI agent, hosted in Creative Studio, has been launched to help businesses create ads with directions in the national language.
The company explained that the new Creative Agent offering covers the entire ad creation process, including image and video generation, voiceovers and music, storyboards and ad delivery.
Beyond that, it also includes initial product and audience research, which serves to give Creative Agent more context.
Amazon Creative Agent will handle the ads for you
The fact that the AI agent comes from one of the world’s largest e-commerce platforms is also significant, with Amazon explaining that Creative Agent is powered by its “extensive retail insights,” “customer purchasing signals,” and other insights from the advertising company’s data.
But the biggest benefit is probably the immense cost-saving power: while traditional ad development can take weeks and cost thousands of dollars, Creative Agent produced final results in hours at no additional cost.
“It’s about more than speed – it’s about giving every advertiser and agency access to the kind of high-quality, strategic creative support that once only big brands could afford,” Amazon Ads UK CEO Phil Christer wrote. “We are breaking down cost and time barriers,” he added.
As for the technical aspects, Creative Agent is hosted on AWS (as you would expect) and uses basic models that are available on Amazon Bedrock, including Amazon Nova and Anthropic Claude.
Amazon explained that users can edit, iterate and refine storyboards as they go, so as not to get stuck on computer-generated output.
The generated ads can be used in Amazon Ads, including Amazon DSP, Streaming TV, Sponsored Brands, and Sponsored Display.
The tool is now available to advertisers in the UK, France, Germany and Spain after launching in early November for US advertisers.
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