- Amazon has unveiled the first major Fire TV redesign in five years, featuring new designs and smarter color schemes.
- In addition to its redesign, the Fire TV interface reduces the amount of time you spend searching for titles to watch, making it easier to find movies from your streaming services.
- Plus, you can now pin up to 20 different apps to your home screen and use Alexa+ across the entire interface.
One of the few brands absent at CES 2026 is Amazon, but despite this, the company has not gone into hibernation and there are some interesting new updates on the horizon.
After presenting its new ‘lifestyle TV’, Amazon Ember Artline, the company announced great news about Fire TV: a new interface renewal will arrive after five years, and there is no doubt that its goal is to seriously compete with Google TV.
Launched in February on Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen), and Fire TV Omni Mini-LED Series first in the US, the new look of the Fire TV is modern, with smooth animations and polished design improvements, and promises to be easy to navigate. It also comes with a new navigation bar with dedicated movies, TV shows, and other entertainment sections, but that’s just a taste of what’s going on.
In its blog post announcing the new interface, Amazon described the redesign as “cleaner, faster, and better organized,” with the goal of helping you spend more time streaming and less time searching, a common problem we movie buffs encounter. The new Fire TV revamp aims to reduce this time by grouping movies, TV shows, sports, news and live content from its streaming services into a single space in the user interface.
It already sounds like a winner in my eyes, but Amazon has promised even more useful features, including new organizational tools. For years, Fire TV users have been restricted to pinning just six apps to the home screen, but now that increases to a staggering 20, allowing them to keep all their subscriptions in one place, while eliminating the task of endlessly scrolling to find them.
As Amazon prepares to enter the world of lifestyle TVs with Ember Artline, Fire TV Sticks are getting a similar treatment. With the redesign, you can now use the ‘Menu’ button on the remote to launch art and images from your personal Amazon Photos account directly to your TV, as well as launch games and Ambient Experience.
Each new update is an ingredient in what looks like a delicious and multifunctional final product, but the icing on the cake is Alexa+.
Alexa, I’m in the mood for Emma Stone.
Of course, it wouldn’t be an Amazon announcement without mentioning Alexa+, which the company revealed will be “available in every part of the Fire TV experience.”
Since Alexa+ was announced in February of last year, Amazon has been slowly rolling out its advanced AI voice assistant to its family of devices. It just launched on the web for everyone and will now find a new home on the Fire TV interface. You can tell it what mood you’re in, who you’re watching, and even give examples of directors and movie stars you like for more accurate results.
Needless to say, I’m very excited to take full advantage of the upcoming Fire TV update and compare its intelligence to other smart TVs. But this is just the beginning of the next era of Fire TV, and after launching in the US in February, Amazon will expand the interface update to more countries and even more devices in the spring.
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TechRadar will cover this year’s edition extensively CESand will bring you all the important announcements as they happen. Go to our CES 2026 News page for the latest stories and our hands-on verdicts on everything from wireless TVs and foldable screens to new phones, laptops, smart home devices and the latest in artificial intelligence.
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