- AMD is reportedly struggling to resolve RX 9070 pricing with retailers
- The theory is that AMD’s original prices were too high compared to the prices where Nvidia launched its RTX 5000 GPUs.
- AMD needs to put an end to all this gossip and speculation as soon as possible
More rumors are circulating about AMD’s RDNA 4 graphics cards, which will launch sometime in the first quarter of 2025, and there is new information about what could be happening behind the scenes.
There’s no denying that the reveal of the RX 9070 models at CES 2025 was confusingly brief, although an AMD executive has since clarified why: namely, the lack of time for the Red Team’s presentation at that event (a flimsy excuse , yes) and an apparent admission. (Potential translation issues should be noted) that the company wanted to wait and see how Nvidia launched its RTX 5000 GPUs.
New speculation (via VideoCardz) from a forum moderator (Pokerclock, who recently brought us gossip about Nvidia’s Blackwell stock levels) on German site PC Games Hardware throws something else into the mix.
That is, a theory that the pricing of the RX 9070 models has proven problematic and that the MSRPs have not been officially agreed upon, because the prices that AMD originally planned ended up too high compared to what Nvidia announced with its Blackwell graphics cards from next generation.
Pokerclock claims that there are difficulties in readjusting that price and finding how to balance and correct it with what retail partners already paid for these RDNA 4 products. Resolving this, and we must be extremely cautious with this rumor, is what is apparently causing some problems for AMD and, in a way, leaving their RX 9070 graphics cards in a state of launch limbo, so to speak.
Analysis: It’s time to act, AMD
Could there be something to this? Well, it makes sense in some ways, by which I mean that the prices of Nvidia’s RTX 5070 and 5080 were certainly surprising – it caught me by surprise, and probably AMD too, I imagine. Plus, it fits with what happened in terms of AMD’s ‘half-launch’ at CES 2025, and the fact that we still don’t have a date for the proper launch (an event that could happen this week, if the rumors are correct: the 23rd). or January 24, but that’s very close now, obviously).
Additionally, there are multiple sightings of RX 9070 graphics cards arriving at retailers, which also suggests that all the pieces of the launch were falling into place and suddenly an Nvidia-shaped wrench was thrown into the RDNA 4 when Blackwell The price was revealed.
It’s notable that Moore’s Law is Dead also revealed some RDNA 4 details in its latest video on YouTube, and there were no pricing rumors, just a comment that it heard a lot of different rumors: starting at $450 (in the US) at forward.
Again, that paints a picture that everything is still up in the air at this late stage for RDNA 4, although the YouTuber gives us a rough estimate of $499 (in the US) for the RX 9070 and $599 for the RX 9070 XT. That, according to some alleged internal AMD benchmarks also shared by the leaker, would lead to a pair of RDNA 4 graphics cards that would be the RTX 5070 and 5070 Ti killers.
These are really interesting and potentially exciting times, but AMD can’t let these rumors about the launch and pricing of its next-generation GPU continue to boil and bubble for too long – it needs to make a final decision on the pricing of RDNA 4, if the company has not done so. Not anymore, of course. And then those prices should spread very soon (which could indeed happen, as noted, if the rumors are correct).
