- Apple faces a demand due to false advertising
- Clarkson’s law firm states that “Clients cheated by Apple” with Siri Apple’s intelligence proof
- It occurs after Apple delayed the voice assistant with AI
Apple Intelligence continues to dominate the headlines of everything, except in their AI capabilities, since Apple now faces a demand for false advertising about its Siri with AI.
The demand, which Axios originally reported, states that Apple has falsely announced its Apple intelligence software that was launched along with the iPhone 16 smartphone line.
The demand states that Apple has informed customers poorly by creating “a clear and reasonable consumer expectation that these transformative characteristics would be available in the launch of the iPhone.”
Now, six months after the launch of the iPhone 16 and the iPhone 16 Pro, some of the characteristics of Apple Intelligence that are shown in promotional campaigns have been delayed, without an expected launch schedule.
In particular, the demand highlights an ad starring The last of us The actor, Bella Ramsey, where Ramsey showed Siri’s abilities, including the personal context and consciousness on the screen to help them program appointments. That announcement, which was available from September, has now been eliminated from YouTube after the announcement of Siri’s delay.
Archive in San José, California, by Clarkson Law Firm, who previously demanded Google and OpenAi, the demand is directed to Apple’s iPhone characteristics that have not yet sent and not the capabilities of Apple’s intelligence characteristics as Genmoji they have.
You can read the complete demand online, but the key argument reads “,Contrary to the statements of the accused of advanced AI capacities, the products offered a significantly limited or completely absent version of Apple’s intelligence, deceiving consumers about their real utility and performance. Worse, the defendant promoted his products based on these exaggerated abilities, which led consumers to believe that they were buying a device with characteristics that did not exist or were poorly represented. “
We will have to wait and see if something of this legal battle arises, but considering that Apple has only delayed the update of Siri, we could see the launch of the improvements of AI before something comes out.
Apple Intelligence Redemption Arch
Just yesterday, the reports of a Siri leadership shake began to appear. And, with Executive Mike Rockwell it is expected to be appointed as the person to supervise the launch of Siri’s update, there are reasons to be optimistic.
Rockwell is known for its impact on bringing Apple Vision Pro to the market, and shows a true effort of the company to review Siri’s current approach for consumers to finally obtain promised capabilities.
If Rockwell’s direction can re -run Siri again, then Apple Intelligence as a whole could be a success. After all, once the dust sits, if Apple has an offer of AI capable of its smartphones, we will all quickly forget the demands and the bad press.
That does not mean that we should not hold Apple for the advertising functions that are not yet available on a device six months after launch, but if any company deserves an opportunity for redemption, it is the company based in Cupertino.
