- Apple changes the ‘search ads’ to ‘Apple ads’
- He says it is because they are now available beyond the search results.
- Apple could also be looking to extend your ads to other services.
Apple has changed its ‘search ads’ to ‘Apple ads’ to mark the broader advertising options beyond the search results, since it seems to generate more income and help advertisers generate more income, from more sources.
Initially, it is only offered within the search results of the application store, Apple now shows advertisements within the Today tab and in ‘you can also like’ sections of specific application pages.
In addition to offering more clarity that Apple’s ads’ are no longer just search specific, the name also takes a step in the consistency address in other services, for example, ‘Apple Music’ and ‘Apple TV+’.
‘Apple Ads’ is the new name for Apple’s advertising business
In addition to changing the name for simplicity and consistency purposes, it is possible that Apple is also looking to expand its advertisement businesses, hence the elimination of ‘search’.
For example, Apple could be planning advertisements into more services, including Apple Maps, to further increase your income.
However, all this is only speculation, because Apple’s justification (through 9to5Mac) To the participating developers was that their advertising locations have simply expanded since its launch in 2016:
“When Search Apple’s ads were launched in 2016, we offered a single advertisement placement at the top of the search results. Today, advertisers can publish ads in multiple locations in the App Store, so we have decided to change our name.”
It is not the first time we report on Apple seeking to expand your advertisement business. A little over a year ago, it came to light that the Cupertino giant was possibly testing a tool with AI designed to optimize the advertising campaigns of the application store.
According to reports, he had also hired in his TV-AD sales business, another indication that the business could be expanding in a movement similar to Netflix, which has a cheaper subscription backed by ads.
