- Apple’s CFO said the data center expense could “grow substantially”
- The company recorded a 10% increase in quarterly gains
- It also remains aware of its sustainability credentials
Apple has alluded to wanting to increase artificial intelligence and data centers to catch up with the rivals after Apple’s first intelligence characteristics have left users who want more in the shadow of Microsoft and Google systems.
The CEO Tim Cook expressed interest in acquiring larger AI companies after the company bought seven smaller companies in 2025, marking a change in the typical strategy of the manufacturer of iPhone of discrete acquisitions.
The news occurred when Apple announced its financial results of the third quarter, revealing 10% quarterly revenues year after year of $ 94.0 billion.
Apple plans to invest more in Apple’s intelligence
Speaking about the growth of two digits in iPhone, Mac and Services, Cook said: “We were excited to introduce a new software design that extends to all our platforms, and we announced even more Apple’s even more intelligence characteristics of Apple even more great.”
The company has been left behind by Microsoft and Google, who spend around $ 85-100 billion annually in AI and data centers. Currently, Apple is mainly based on third -party data centers and has built a handful of AI tools in the house, however, users have faced disappointing launches and delays.
All this could be about to change if Bloomberg Informing that he suggests that Apple could buy perplexity turns out to be true.
Speaking about the expense of the data center in the gain call, CFO Kevan Parekh explained: “It will not be an exponential growth, but it will grow substantially.”
However, Apple’s cautious approach has proven to be valuable in terms of the company’s environmental impact, where other companies have seen significant impacts of the expansion of rapid data centers. In its 2024 environmental progress report, the company highlighted its own designs of patented servers, which have increased energy efficiency and reduced water consumption, have also been fed by renewable energy since 2018.
