- A new report is highlighting how safe the Apple TV 4K
- He says it is the best to transmit privacy, since Apple does not focus on selling ads
There is no shortage of transmission boxes or transmission sticks, but since the original Apple TV was revealed, the supply of the technological giant based in Cupertino has always been decidedly premium. And beyond the easy integration with other Apple devices and the ability to live within the ecosystem, an award has also been earned for being one of the best transmission boxes focused on privacy.
That is, according to a new report by the Public Interest Research Group (PIRG) that spoke with Ars Technica. Everything returns to the idea of many transmission boxes that integrate advertisements directly into the experience. You will find that in Roku, as well as in Amazon Fire TV devices, which in some cases have complete Banner ads. It is also common for smart televisions, from LG and Samsung, too.
The director of the Public Interest Research Group (PIRG), RJ Cross, said: “Apple’s main business model does not depend on selling specific ads, so it has less incentives to harvest and monetize incredible amounts of their data.” And it is a good point, since this also limits the amount of monitoring that Apple might need to do on the device.
Yes, its recently observed list is available and can synchronize on all devices, and content recommendations are also available. However, ACR (or “automatic content recognition”) is not involved to track everything you are doing on the device. This technology is mainly used to trace visualization habits and what has been consumed on a TV, ultimately to build a profile. However, Apple has confirmed Ars Technica that at this time or in the past, the transmission box has not used this technology.
That is a great victory for consumers and comes to the final recommendation of PiG that the Apple TV 4K is the best commitment to consumers aware of privacy who want a better streamer. You must still log in with your Apple account and accept terms of “data and privacy” during the configuration process, but it is less demanding than other streamers in the market.
The data that are collected, such as what you or other profiles on Apple TV 4K are watching or searching, are carried out anonymously, which means that it is not traceable for you or any other user in the transmission box. This data, once anonymized, can be shared with transmission services used by Apple APIs and offer applications. Here, it also has the ability to deactivate some of the customization and recommendation characteristics.
When using Siri, either through the Siri remote control that is combined with the Apple TV or another Apple device to control the Apple TV 4K, those conversations will fall under the general privacy stipulations of Siri de Apple. For some requests and requests, the transcription is sent anonymized for non -personal data to Apple servers, but will only stay for a lot of six months.
You can see the conversation between Ars Technica and the public interest research group here. If you have been considering the Apple TV 4K, you can read the complete PakGazette review here. It is expected that at WWDC 2025, the World Developer Conference of Apple, an important update for TVOS will be announced, presenting a new aspect that we will probably call Sleek, along with some other more advanced features.
With tvos 18 last year, Apple gave the subtitles a significant update. When you hit silence, it automatically starts subtitles. It was a small change that made a big difference.
