- “In response to the EU regulatory pressure,” Apple could be working to allow users in Europe to change third parties voice assistants about Siri
- Moving occurs in the midst of indefinite delays to Siri updates with AI originally planned for March 31
- Executives show concern about the company’s future, since Apple is behind the competitors in AI’s career
According to reports, Apple is working to adjust its iPhone operating system to allow European users to choose a third -party voice assistant as their default option on Siri.
The news occurs through a report by Bombshell Bloomberg Apple Ai by Mark Gurman and Drake Bennet, citing “a person with knowledge of the matter” and follows Apple’s public fight to provide Siri updates of AI who were revealed for the first time in June 2024.
It is a situation that has already turned out that Apple extracts a variety of AI -centered ads and “available” of Apple’s intelligence website. Originally, these updates were supposed to be launched in iOS 18.4 on March 31, but now they seem to have been delayed without a firm release date.
This report also states that Google Gemini is on the way to being added in iOS 19 as a chatgpt alternative, according to people with knowledge of the plan.
Together with the fight to make Siri smarter, Apple now also faces regulatory sanctions in the EU after being fined for forcing users to use their own application store.
At this time, if you ask Siri on an iPhone enabled for Apple’s intelligence (iphone 15 pro or newer) something like “How does the CRISPR DNA edition work?” The virtual wizard currently has no response, except to ask users if they would like Chatgpt to respond.
According to an Apple executive cited by Bloomberg, Apple’s usual methodology is “we are late, we have more than one billion users, we will grind it and we will defeat everyone”, but that does not work this time.
Where now for Siri?
To support his statements, Bloomberg’s report indicates that Eddy Cue, the Senior Vice President of Apple services, is worried that “AI can do to Apple what the iPhone did to Nokia.” Cue has recently been summoned during the testimony of the court saying that it is possible that the iPhone can be irrelevant within 10 years, “as crazy as it seems.”
Although, ultimately, it might not have an option when it comes to changes in the EU, Apple would obviously prefer that Siri can compete with Gemini and Chatgpt in front, but at this point, it does not seem to have a clear path when it comes to closing the gap, with a senior member of the Apple AI team that indicates: “This is a crisis … It has been making a long time going through a long time.”
While allowing users to leave Siri for an alternative of third parties would deal with the short -term problem and could be something good for iPhone and Mac users, from Apple’s perspective it would also be an undesirable admission of that current state of things.
In his testimony of the Court, CU declared that for the first time in 22 years, Google searches on Apple devices fell last month. The reason provided was that users were moving away from search engines and AI tools to collect information.
While Apple has a dedicated customer base that will continue to buy Apple devices almost It doesn’t matter what, as IA becomes more integrated in people’s work and personal life, it can be the decisive factor for less loyal users.
In comparison, Android devices have long allowed the owners to change a different virtual assistant, something that continues in the AI era.
Apple has undoubtedly ran out of a doubt when it comes to the integration of AI, but perhaps not disastrously, and when it comes to such a changing technology, perhaps that is not so bad. Given how unreliable Google AI’s descriptions can be, it is certainly not an exact science.
Recognize that they need time to take Siri to a point where they can rival others, and give users more functionality meanwhile, it looks like a victory/victory for Apple and its customers, if the iPhone manufacturer can swallow its pride.
