- GoDaddy launches ANS and ANS Registry to help companies verify the authenticity of AI agents
- The new release is designed to eliminate rogue agents and fake bots in the world of agent AI.
- AI agents can be verified on “the open web” without plugins
Web hosting giant GoDaddy has unveiled its new Agent Naming Service (ANS) in hopes of taming the tough world of AI agents, claiming it has created “the internet’s first trusted layer for AI agents” and a new “universal standard.”
GoDaddy says ANS serves as a way to standardize verification and discovery in a world where the volume of AI agents is increasing: It estimates the creation of 1 billion AI agents in the next three years, amid growing concerns about rogue agents and impostor robots.
The platform works by assigning each AI agent a unique, human-readable name and an identity that can be cryptographically verified.
AI Agent Verification
GoDaddy added that ANS relies on existing Internet infrastructure, including domain names, DNS certificates, and PKI. It follows W3C/DID standards and promises to be the only naming service that can be resolved within a browser, without the need for plugins.
“This allows agents to be discovered, verified and governed across the open web,” the company wrote.
Coinciding with the launch of the ANS open standard, GoDaddy is also introducing the ANS Registry to allow users to own AI agent domains. “All AI agents registered through GoDaddy’s ANS Registry earn an ANS-verified badge to help users quickly distinguish vetted agents from potentially malicious ones,” the announcement reads.
Work on ANS began in October 2025, and GoDaddy subsequently opened the ANS API for developers to build and test integrations.
In November 2025, the company also published the ANS standards on GitHub.
Travis Muhlestein, chief technology officer of AI and products at GoDaddy, explained that ANS “provides[es] responsible builders a clear badge of trust and donation.[es] every user a quick way to see who and what is behind an AI agent.”
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