- Weapon Director Zach Cregger admitted that “he was not a believer” when it came to the viral marketing of the film
- However, the realistic marketing campaign has had a good time with fans
- The new film is in theaters from August 8
Weapon It is Zach Cregger’s new huge film, and although fans can be completely scared of the marketing they have seen so far, the director has revealed that at first he was nervous.
The new horror movie, which arrives at theaters on August 8, focuses on a group of children who disappear simultaneously at 2:17 am
Speaking to Techradar, Cregger said: “They came to me and said:” We are thinking of doing this. “They had a term for it that he was not even aware, but they say:” We are going to do this website, we will make it look like it really happened. “
“And I will be honest, I thought, ‘I don’t think I like this idea because we are trying to deceive people’, and then people will bother and realize that it is just a movie and they will be like shit this movie.”
He added: “That was my fear, but they were like simply to trust us. So I thought, ‘ok!’, And then, indeed, everyone really responded to it, so they get all the credit, you know, and I, and I love what they did. I love it, but I was not a believer at first, I will tell you.”
The website to which Cregger is Maybrookmsing.net, which is configured to look like a real case of a missing person. There are teasers for the movie, false CCTV images and even a reference to your previous film. Barbarian For Eagle Eye fans.
Attend
Weapon It has really gone hard with this marketing technique, which is known as an alternative reality game. Movies like Cloverfield and District 9 They have adopted this approach in the past, configuring websites and direct lines to attract the public to a story.
In my opinion, they work incredibly well with horrors or mysteries and I was really excited to see the movie, so it is a job well done.
This led me to ask about fans theories based on the marketing campaign, since I was sure that people had released their own conclusions about what to expect from it. Cregger told me: “Oh, yes, I have seen many theories and I don’t even want to comment because if I discredited some of them, then it is, I am giving people ammunition to spoil it.
“But I will say that I have seen a lot that I always like, ‘Wow’, is that people say that an alien is involved in this, and I think that is probably my favorite fans theory.”
With a lot of intrigue here, you will have to go see the movie if you want to unravel the mystery.
