- Mimio is the new Audio-Technica Audio-Health brand
- Mimio Airpods-Rival headphones and a TV speaker will be launched on August 1
- Technology could challenge Airpods Pro HAF, but they won’t be cheap
Let’s say that the name ‘Audio-Technica’ and the minds of the Puristas of Hi-Fi, without a doubt, will become touched cartridges, but together with a floating and floating tours dressing table and a totally transparent deck in 2025, the Japanese audio specialist has been hiding the niche in the headphone market without headphones without headphones, claiming a seriously impressive option and a stamin cars. Some, this year.
The point is that Airpods are Airpods, and Audio-Technica gets it. How to challenge the mode of headphones that Apple added to its first level Airpods Pro 2, which was announced and launched in the United States last year, then finally arrived in the United Kingdom in February 2025, but only after a regulatory change that allowed technology to be available throughout the pond? Throw your own set, under a totally new submarket called Mimio-Oh, and while doing so, offer a hand speaker option to get a help audience while you watch television too.
The principle is largely: AirPods Pro 2 can help with mild to moderate loss thanks to its hearing aid, which is designed to increase particular frequencies that can make users listening to users (conversations in strong rooms, for example), together with Apple’s noise management technology. Mimio products are also aimed at those who may have begun to notice that their audition is not as good as it was, but they do not need headphones prescribed by the doctor. As Notebookck said, the new sprouts of Mimio enter the category of personal sound amplification devices as described by the FDA and will not require a recipe, at least in Japan and the United States. You can simply buy exaggerated, so to speak.
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Mimio helps One Aurbuds and Mimio Sound Move Stavisers: key and prices specifications
The headphones no fair More headphones. These days, your portable helmet can take advantage of AI to transcribe your meetings or translate conversations in real time (also through a little artificial intelligence) and even help you concentrate reading your mind.
It is competition, right? But Audio-Technica knows that humans often live longer now, which means that we are noticing our ability to listen to conversations gradually decreasing, especially in bars, restaurants or other crowded spaces.
Enter the Mimio Assist One headphones (ATMM-SHD1), wireless outbreaks with an ATH-Cks50tw high-stamped design of the company. Assistance one can be used as regular Bluetooth headphones if you do not have auditory problems, but your auditory mode is immediately active directly from the box (even without matching an external audio source) that could be a massive advantage for the target user.
The outbreaks also come with three assistance modes (conversation, television and outdoor), and can also suppress your own voice to help increase the intelligibility of the surrounding voices. There is a complementary and unusually application, the headphones carry a robust IP55 rating against the intrusion of dust and water jets directed directly to them.
The Mimio Sound Move speaker (ATMM-SP780TV) is announced as a “wireless speaker that allows you to enjoy sound comfortably at your fingertips without increasing television volume too much.”
The speaker is intended to be placed near the user and up to 30 m (98 feet) of his television, with a transmitter/cargo spring connected to the TV. Audio-Techica lists the “Clear Sound” software to increase speech intelligibility, in addition to a new “voice guide” function to notify you about the battery status and other voice communications. The sound movement also has an IPX2 classification, which means that it will survive to a brief spell in the rain, but should not be considered an outdoor speaker.
Assist One headphones are scheduled to reach the shelves from August 1 in Japan, while the sound movement must be available from August 8. Prices? Yes, but prepare for the outbreaks. The Mimi Assist One headphones are priced at 49,500 yen (which is around $ 340, £ 250 or AU $ 515, that is, much more expensive than Airpods Pro 2) while the sound movement speaker has a more acute price against some of the best Bluetooth speakers and the best speakers without problems, with 21,780 at $ 150, £ 110 or Au $ 228).
But here is a fun idea! Mimio offers two rental options for 20 nights (3,980 yen, which are around $ 27), or three months (for 13,440 yen or approximately $ 92, although it is not clear if they will even be available in these regions), to allow users to try to commit it. Sounds reasonable, isn’t it?
