- The C concept looks remarkably near a vehicle ready for production.
- Porsche’s electrical bases could feed it
- The general design language marks the beginning of a new address for the brand
Can you hear that? It is the sound of a million jaws that reach the floor, since Audi presents the concept C to the general public.
Clean lines, a low and sports aggressive posture, a beautifully tidy interior and real -wing mirrors! The C concept is a surprising preview of how a future replacement of Audi TT and a bold declaration of intention for the next ten years of the German brand could be.
Although the press release does not refer to him, the new concept is the work of Massimo Quarter and his talented team of designers. Having taken the reigns last summer, Quotella is clearly interested in leaving her mark.
The radical roadster presents the new simplistic “face” of the brand, which is free of disorder and elements of badly large badges and grilles such as, ahem, some Germanic rivals. Audi says that the concept C embodies “athletic minimalism with a purity of form, precision and solidity.” I say it looks great.
More importantly, the two -door coupe with an elegant folding fabric roof gives us our best appearance to the future of a future TT replacement. It was rumored that it will go on sale in 2027, it has been suggested that it will share the same electrical performance car platform as the next electrical models of Porsche Boxster and Cayman, which have been delayed and delayed several times.
Above this, it also indicates a new design address for the brand, with that striking “vertical” face, inspired by some of Audi’s oldest race cars, which will appear in other models in the coming years.
Inside, there is an anodized aluminum board, with the physical controls similar to the Audi sphere in the direction that deals with driving configuration. Twin digital screens constitute the offer of infotainment and there is a haptic strip to access air conditioning and other features. Wool and other natural fabrics replace old school leather and other traditional opulence markers.
Its public appearance is due to the mobility show IAA in Munich next week, where it will surely look equally well in the flesh.
Hurrah! Simplicity is desirable again
After the retirement of the TT and then the R8 with V10 engine, Audi lacked any type of sports car that turns on the range, instead of relying on the RS versions of its alignment to continue its high performance heritage.
The concept C, which according to the chief designer Massimo Comcella is “a preview of a production car, almost literally,” according to Autocar, says a possible return to a dedicated range of sports cars.
The Audi TT will go down in history as one of the sports cups of two most successful seats in history, offering an incredibly simplistic aspect and an attractive impulse without breaking the bank. The R8 was equally revolutionary and still attracts attention today.
Unfortunately, the sports car segment has taken a beating and with the introduction of electrification and bag ropes throughout the field, many manufacturers have been avoiding high performance things.
In addition, car design is becoming increasingly complex and borning, since many brands try to address the tastes of multiple markets.
The elegant, simple but surprising concept of Audi could change all that and with a careful implementation of a next -generation electric or hybrid motor train, could ensure that we can enjoy audis again that defines the genre on our roads.