CruTrade, a new marketplace built on the Avalanche blockchain, launched with more than $60 million in tokenized fine wine, marking what it calls the world’s largest live pool of on-chain luxury assets.
The platform brings over 200,000 bottles from 250 producers (most of which are verified in Burgundy) to collectors who can now exchange their ownership instantly while the bottles remain securely stored.
The $9 billion secondary wine market has long struggled with high fees, slow transactions and spoilage from poor storage. CruTrade addresses those issues by keeping bottles in professional storage and transferring ownership digitally. Each bottle is RFID verified and recorded in-chain, providing a permanent and transparent record of provenance.
Collectors can trade fine wine as easily as digital assets, while producers remain connected to their bottles and protected from mishandling. “We created CruTrade to do one thing well: protect the wine in every bottle,” said CEO Devon Ferreira.
The platform’s first partnership with Cruated gives it immediate scale. Cruated has already tokenized over $60 million worth of wine, allowing CruTrade to circumvent early liquidity challenges that limit many real-world asset projects.
Built on Avalanche, known for its speed and low fees, CruTrade aims to make good wine more accessible while maintaining authenticity. The company plans to expand its service to bonded warehouses around the world and to restaurants, where diners could order exclusive wines directly from digital menus.
By combining blockchain verification with traditional winery discipline, CruTrade offers collectors a faster, more secure way to exchange bottles that would otherwise remain intact.
