Bad Bunny’s decision to delete his entire Instagram feed just hours after his Super Bowl LX halftime show has sparked a storm of debate, with fans and media divided over whether the move was damage control or a calculated rebrand.
The Independent reports that the purge came after criticism from figures such as Donald Trump and Jake Paul, who attacked the performance for being “mainly in Spanish” and for its message of Pan-American unity.
Some observers believe the cleanup was a direct response to the backlash.
They perceived it as a way to silence the noise and distance themselves from the culture war spotlight.
Total Pro Sports, however, frames the move as part of Bad Bunny’s well-known playbook.
The reggaeton superstar has cleaned up his Instagram feed ahead of major announcements, often signaling the start of a new album cycle or creative era.
The timing, coming on the heels of one of the world’s most-watched broadcasts, suggests a deliberate pivot rather than a retreat.
Fans online were quick to notice the disappearing act.
A viral post shared by captured the mood: “Bad Bunny deleted his entire Instagram by deleting posts, unfollowing everyone, and deleting his profile picture right after headlining the Super Bowl LX halftime show. Was this on the show?”
Taken together, the move seems both a shield and a signal: silencing detractors while preparing fans for whatever comes next.
And if history is any guide, Bad Bunny’s blank Instagram won’t stay empty for long.
