Bad Bunny struck a chord at the 2026 Grammys, taking advantage of his moment in the spotlight to deliver a message focused on unity, compassion and love, a speech that quickly became one of the most talked-about moments of the night as the ceremony unfolded.
Speaking amid the current political and social divisions in the United States, the Puerto Rican superstar reflected on how negativity can spread when people allow anger to take over.
He warned that people can become “contaminated” by hate, before offering a hopeful counterpoint.
“Hate becomes more powerful with more hate. The only thing that is more powerful than hate is love,” he said.
“So please, we have to be different. If we fight, we have to do it with love. We don’t hate them. We love our people. We love our family, and that’s the way to do it, with love. Don’t forget that, please.”
The comments resonated deeply within the stadium and online, cutting through a night dominated by performances, fashion moments and awards.
His words stood out for their simplicity and emotional clarity, reinforcing his reputation as an artist who is not afraid to use a global stage to speak from the heart.
Bad Bunny’s Grammy appearance came just days before another major milestone, as he prepares to perform at Super Bowl LX on Sunday, February 8.
The event will take place at Levi’s Stadium in Santa Clara, California, where the Seattle Seahawks and New England Patriots will compete for the Vince Lombardi Trophy.
Early in the broadcast, host Trevor Noah also acknowledged Bad Bunny’s impact beyond music, highlighting his efforts to support Puerto Rico’s economy by creating a musical residency designed to boost local businesses.
The mention added more context to the artist’s message, underscoring his continued commitment to his roots and community.
As the Grammys continued, Bad Bunny’s call to respond to conflict with love remained one of the defining moments of the ceremony, reminding viewers that sometimes the most powerful statements come not from trophies or performances, but from words meant to bring people together.
