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Just when you thought he was out, Bill Belichick and Jordon Hudson took him back.
The retired writer of the NFL Peter King announced his retirement in 2024 after decades as a Sports Illustrated and Pro Football Talk columnist, as well as a reporter in “Football Night in America” in NBC. But the Belichick’s book tour, which dominated the national conversation during the last week, brought it back to the media care center.
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February 6, 2025; New Orleans, La: Bill Belichick and Jordon Hudson on the red carpet before the NFL honors of the Super Bowl Lix at the Saenger Theater. (Kirby Lee-Imagn images)
King rang in the disastrous Belichick Public Relations campaign in a podcast interview.
“This is a guy who had every room in which he had entered, and now he has a 24 -year -old muse that tells her what to do or trying to control situations that, frankly, she has nothing to do or should have anything to do,” he said in “Sports media with Richard Deitsch.” “Bill has to take into account himself. He has to get this situation. This is shameful. He is totally shameful for a guy who is as good in his work like him.”
King added that for Belichick to do an interview, as he did for CBS, he had to be a little more interesting and the opposite of the type of personality of the media it was when he trained the New England patrists.
“Bill Belichick, to promote a book, goes on Sunday morning’s television for whatever time, say 10 minutes, but he goes to Sunday morning television with a sweatshirt with a hole. Watch the video,” King continued. “It has a marine sweatshirt that has a hole … Why does TMZ make it leave the Ritz-Carlton hotel, I think, in New York with a perfectly personalized blue suit? Why?
Aaron Rodgers looks at Kentucky Derby while weighing the future of the NFL
The new chief coach of Carolina de Carolina del Norte, Bill Belichick, talks to the media in Loudermilk Center for Excellence. (Images Jim Dedmon-Imagn)
“But in general, if you are going to promote a book or you will do interviews, you cannot be the rubber and selfless person that Bill Belichick was by CBS. You just shouldn’t do it then. Why do it?”
King said anyone who saw the CBS interview may not be so interested in buying the book he promoted first.
Belichick broke his silence in the debacle on Wednesday, defending his girlfriend and accusing CBS of creating a “false narrative” with clips “selectively edited.”
“Unfortunately, that expectation was not honored during the interview. It surprised me when unrelated issues were introduced, and repeatedly expressed the reporter, Tony Dokoupil, and the producers who preferred to maintain the conversation focused on the book,” said the coach.
“After this happened several times, Jordon, with whom I share a personal and professional relationship, I intervened to reiterate that point to help focus the discussion. She was not diverting any specific questions or topic, but simply doing her work to ensure that the interview remained on the way. Some of the clips make it look like we were avoiding the question of the question of 2021.
The former New England Patriots chief coach Bill Belichick, headed to the media at the Gillette stadium on his departure. (John Tlumacki/The Boston Globe through Getty Images)
“The last eight -minute segment does not reflect the productive 35 -minute conversation we had, which covered a wide range of issues related to my career. Instead, it presents clips and accommodation selectively edited from a few minutes from the interview to suggest a false narrative: that Jordon was trying to control the conversation, which simply is not true.”
CBS then responded with his own statement.
“When we agreed to talk to Mr. Belichick, it was for a broad interview,” said the company. “There were no previous conditions or limitations for this conversation. This was repeatedly confirmed with its editor before the interview was carried out and after it was completed.”
