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The debut as a Bill Belichick coach in university football began with a roaring start, but collapsed when TCU uploaded the score in his UNC Tar Heels, 48-14, on Monday night.
During his first press conference after the game, Belichick was his normal stoic self, as it was when he trained the New England patriots. But this time it was justified, considering that there was not much to talk about positively after starting with a opening driving touchdown and letting this impulse slide the frogs horns for the rest of the game.
Belichick, surrounded by the backdrop of the “more sticky” balloon arch, said the Tar Heels simply need to be better in each phase.
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UNC soccer coach Bill Belichick, on Wednesday, August 20, 2025, during a press conference within the Kenan Soccer Center. (IMAGN)
“It was a great atmosphere for the game here tonight. Fans had great energy,” Belichick said in his opening comments. “We play competitively, and then we simply could not sustain it. So, we obviously have a lot of work to do. We need to do a better job in all time: training, playing, the three phases of the game. It simply was not up to what needs to be, and we are much better than that. We need to work on those things and show that on Saturday in a brief answer.
“Give Credit to TCU, they entered and did a good job. They were clearly the best team tonight. They deserved to win, and they did decisively.”
Bill Billichick’s Coaching Coaching ends ends at Blowout Home defeat against TCU
There was an obvious national reaction to see the Tar Heels of Belichick receive a beating at home on Monday night, and he pointed to the fact that his worst defeat in the NFL was a 38-3 defeat against Dallas Cowboys in 2023. That was his last year in the year he trained the franchise after winning The university was not what Belichick had begun to this next chapter.
In addition, some fans made an exception to his girlfriend, Jordon Hudson, 24, being seen in the bench talking to him before the start.
As the game progressed, it was clear that TCU was adjusted after the opening driving score of 83 Yardas of UNC, and began to escape with the game after Field Marshal Josh Hoover set off.

Chief coach Bill Belichick, from the North Carolina Tar Heels, observes from the bank during the first half of the game against frogs with TCU horns at the Kenan stadium on September 1, 2025 in Chapel Hill, North Carolina. (Jared C. Tilton/Getty Images)
CBS Sports College soccer writer John Talty even questioned whether the Tar Heels were playing for their coaches after the deficit became so great.
“This is a direct buzz,” he wrote about X. “Steve Belichick’s defense seems to have renounced TCU … This is a direct performance of Bill Belichick’s team. The effort levels are atrocious.”
It was always going to be a challenge for Belichick, regardless of its curriculum, to change the Tar Heels program immediately. There were more than 70 transfers that came to Chapel Hill, and develop a new program with new schemes certainly does not happen immediately.

Chief coach Bill Belichick, from the North Carolina Tar Heels, observes during the second half of the game at the Kenan stadium on September 1, 2025 in Chapel Hill, North Carolina. (Jared C. Tilton/Getty Images)
However, with pomp and circumstances there on Monday night, as well as the National Care Center, this beginning for UNC was not what football fans are accustomed to a team managed by Belichick.
As he mentioned, it is a short week for the Tar Heels, who will play on Saturday against the Charlotte 49ers.