Beast Holdings, the business entity linked to YouTube personality Jimmy ‘MrBeast’ Donaldson, has filed a US trademark application for “MrBeast Financial,” with language suggesting a possible push into cryptocurrencies.
The app includes services such as cryptocurrency payment processing, cryptocurrency exchange, and trading through decentralized exchanges (DEX).
The presentation also mentions downloadable software and software as a service (SaaS) tools for managing financial services, including cryptocurrency-related functionality.
While MrBeast, the richest YouTuber, is best known for his viral hacks and philanthropic giveaways, the presentation hints at more ambitious projects in fintech and Web3.
If developed, the “MrBeast Financial” platform could serve as a crypto on-ramp, targeting the creator’s mass audience. On social media, users are speculating that MrBeast could be planning a cryptocurrency exchange or crypto-linked neobank.
The application is still in its early stages and has not yet been assigned to an examiner. It is important to note that trademark applications do not guarantee product launches.
Still, given his huge following, such a move could push cryptocurrencies into the millions.
