Easygroup, the company behind Easyjet and Easyhotel, is entering Crypto with the launch of Easybitcoin.App, a mobile platform built with defense to make the purchase and maintenance of Bitcoin Simpler for retail users, the company said in a press release on Tuesday.
The movement occurs when Bitcoin trades near the records and surveys show growing confidence in the asset. The world’s largest cryptocurrency quoted around $ 112,650 at the time of publication.
A study commissioned by EFTHOLD found that 88% of United States respondents trust Bitcoin to increase their wealth during the next decade, with 39% to classify it among its three main investments, ahead of gold and just behind the real estate. Despite this, almost half said trade is still too complex.
Easybitcoin aims to reduce barriers with incentives that include a 1% welcome bonus on recurrent purchases, 2% annual rewards for long -term holders and 4.5% APY in USD balances paid in Bitcoin, backed by $ 2.5 million in Fdic Insurance, the company said.
“Investing in Bitcoin has felt as an exclusive club, beyond the reach of the general public with very high transaction costs,” said Easygroup, Stelios Haji -ioannou, in the statement. “With Easybitcoin, we want to change that.”
Efling commissioned a survey of 1,001 American respondents, between 25 and 50 years old, all with at least a university degree, and obtaining a minimum of $ 80,000 per year, between June and July of this year.
A version of the United Kingdom is planned from the application by the end of this year, said Easygroup.
