- SSD prices could be about to skyrocket due to increased demand for NAND flash memory
- The price of NAND flash memory has doubled in the last six months
- This is due to the rise of AI, with more and more data centers switching from hard drives to SSDs.
We’re quickly approaching Black Friday and holiday sales in the latter stages of 2025, and for consumers trying to get their hands on one of the best SSDs, it may be the biggest window of opportunity to get a good price on PC storage that we’ve seen in some time.
As DigiTimes reported, prices for NAND flash memory (used in SSDs) have doubled in the past six months due to the “AI boom,” according to Phison CEO Khein-Seng Pua. Rising data center demand (moving from hard drives to SSDs) means we are looking at potential supply shortages in 2026 and beyond, possibly for several years, the CEO believes.
It’s also worth noting that prices for 1 terabit TLC NAND (a popular flash memory chip) have increased from $4.80 to $10.70, with similar price increases on other modules as well, illustrating a significant shift in demand for these storage components.
Phison, which is a major player in the supply of SSD components (controllers, of course, rather than memory chips), saw a 30% year-on-year increase in its revenue in the third quarter of 2025, which has been attributed to the increase in demand and price for such SSD controllers.
DigiTimes also reported that SanDisk already increased NAND flash memory prices by 50% this November, again as a result of increased AI usage and data storage needs, a trend that has been going on for months (with companies like Western Digital).
This all adds up to a wealth of evidence suggesting that consumers may feel the impact of price increases when looking to purchase a new SSD.
Analysis: Black Friday is your best friend, SSD hunters
So, it seems like there’s no better time than now to buy a new SSD, because luckily Black Friday is coming in November. And since I haven’t noticed any significant price changes at the consumer level yet, it’s probably best to take advantage of the current prices while you can, particularly with a Black Friday discount thrown in.
Securing a 4TB SSD has worked wonders for my gaming PC for years, and while it may seem excessive to some (especially since they’re not cheap), it’s definitely worth it. You’ll rarely have to worry about running out of disk space and, perhaps most importantly, you’ll be prepared for your storage needs for some time to come, no matter what happens to SSD prices in the future, which looks pretty bleak.
Whether it’s an M.2 SSD to insert into your PC motherboard or a portable external SSD, there are sure to be plenty of deals to find ahead of Black Friday and the special day itself, and we’ll be here to cover them once the big sale begins.
The best SSDs for all budgets
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