BlackRock is ramping up its digital asset strategy with a wave of new hires aimed at expanding its cryptocurrency and blockchain-related products around the world.
The $10 trillion asset manager is hiring for seven senior digital asset positions, six based in the United States and one in Singapore. The open roles span research, strategy and business leadership, indicating the company is deepening its commitment to the sector amid growing institutional interest in tokenized and on-chain assets.
In the US, one position focuses on expanding BlackRock’s iShares line of digital asset ETFs. The job opening requires someone to scale existing products, including its crypto ETFs, which include the $70 billion AUM iShares Bitcoin Trust (IBIT), and help extend them to institutional and wealth clients. The same position also mentions the creation of “next-generation products with strong commercial appeal,” pointing to the company’s ambition to go beyond traditional investment wrappers.
Singapore’s role is broader. BlackRock is looking for a leader to shape its digital asset strategy in Asia, where regulatory clarity and demand from institutional investors is accelerating. The work involves setting business objectives and identifying “first-mover big bets” in the region that align with global priorities. A multi-year business plan is part of the report.
The hiring push adds to BlackRock’s growing presence in the crypto markets. The company made headlines last year with the launch of its bitcoin spot ETF, which helped drive record flows into cryptocurrency investment vehicles. Beyond ETFs, BlackRock CEO Larry Fink has spoken publicly about the potential of tokenized assets to modernize capital markets by increasing transparency and settlement efficiency.
The company’s tokenization strategy is already underway. It launched a tokenized fund on the Ethereum blockchain in 2024 and has invested in infrastructure providers like Securitize to explore how public blockchains could support regulated financial products.
