- BMW’s senior vice president reveals key details about the use of Carplay
- The German brand recently said it would not continue with Carplay Ultra
- There is a “Metlay myth” on the Internet, claims BMW Exec.
Stephan Durach, Senior Development Vice President of UI/UX of BMW, has argued that there is a “carplay myth” that circulates online, according to a recent conversation with BMW Blog.
Durach states that not as many BMW drivers depend on navigation technology as the world thinks, and then explains that the company’s own navigation systems are doing much of heavy work.
According to the man in charge of the user interface and the user experience in the brand, BMW collects anonymized data of 10 million cars, which allows data and engineers to track what characteristics are using regularly.
“We can see what our clients are doing, what kind of controls are using, in what kind of driving conditions are using them,” BMW blog told BMW.
“People say they drive everywhere and use carplay for navigation. I can tell you that this is not true,” he adds.
With this data set in mind, Durach reveals that many drivers still have their connected telephone for “dedicated uses”, including messaging services, but states that many drivers have begun to use the BMW navigation system.
In addition to this, there has been an increase in the amount of use of the BMW voice command, as well as a greater dependence on the screens and other devices that currently do not admit Carplay.
The emergence of information and information
Although Durach does not deepen the details, such as the percentage of drivers used by Apple Carplay or Android Auto, nor does it mention the age or demography of those who prefer the BMW navigation system, their statements seem to confirm BMW’s reasons to reject Apple CarPlay Ultra.
After all, the German brand is about to launch a completely new version of its IDRive system in the next IX3, which will include the most advanced head-up screen and covers the windshield (HUD) to date.
At this time, Apple Carplay Standard does not work with HUD, nor can you take advantage of the specific data of vehicles in most vehicles, such as the load status of an EV or address something as simple as adjusting climate control.
Porsche and Ford are among the few automobile manufacturers trying to build the functionality of Apple Carplay in their vehicles so that users do not have to continually abandon the environment to adjust some simple car controls, but it remains clumsy and it looks NAff.
It is assumed that Apple Carplay Ultra addresses many of these problems, but has encountered resistance, not only because it delivers too much control (and design decisions) to Apple, but also because it is not particularly slippery or pleasant to see.
The fact is that the infotainment systems of the automotive manufacturer are becoming more elegant, more intelligent and smarter, and with a growing dependence on AI and LLM to offer digital partners, a growing percentage of interaction with future vehicles will be through voice or natural speech commands.
In addition, most smartphone applications that we love and use regularly are now in native information and entertainment systems anyway.
As the world revolves to electrification, there will be more emphasis on smart route planning than the most efficient load factors stop. I am getting more and more from Goole Maps and Waze for this same reason.
Due to Apple sandboxing data and car manufacturers, Carplay could continue to be left without a greater collaboration of the manufacturer in the future.
