Boise State star Ashton Jeanty becomes underwear model with new partnership


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There are many ways college football fans could describe Boise State running back Ashton Jeanty.

He was a Heisman Trophy runner-up, Maxwell Award winner, Doak Walker Award winner and a unanimous All-American selection. But ahead of the NFL Draft, fans may also describe him as an underwear model.

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Ashton Jeanty poses for SAXX. (SAXX)

Jeanty partnered with SAXX last month to promote the men’s underwear line, which is said to be a comfortable undergarment for every part of the male body. She told Pak Gazette Digital that she never imagined in her wildest dreams that she would be modeling underwear.

“I don’t think so, but, you know, things just have a way of happening, and that’s how it happened,” he explained. “You know, cute guy, great runner, they want you to model great underwear, so it just happened. I’m glad it did. It was kind of a step outside my box.”

Jeanty said it was Las Vegas Raiders defensive end Maxx Crosby who selected him to be part of the SAXX brand, and he said the partnership itself made sense to him.

Ashton Jeanty poses for SAXX. (SAXX)

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“Just to be a game-changing player on the field, you have to have game-changing underwear to show off,” he said. “I thought it was a perfect collaboration. The design, the comfort, all that kind of stuff, it’s been great to partner with them.”

Jeanty rushed for 2,601 yards and 29 touchdowns in his final season at Boise State, nearly eclipsing Barry Sanders’ single-season rushing record.

Boise State won the Mountain West Conference title and earned a bye to the quarterfinals of the College Football Playoffs. The Broncos lost to Penn State.

Boise State running back Ashton Jeanty (2) in the first half of an NCAA college football game on Saturday, Nov. 23, 2024, in Laramie, Wyoming. (AP Photo/David Zalubowski)

Jeanty declared for the NFL Draft earlier this month. He is expected to be the best running back chosen.

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