As the landscape of college athletics continues to change, schools continue to find new sources of revenue, including sponsorship deals now displayed on football jerseys.
After the NCAA passed a rule allowing schools to promote their new sponsors on the field and on sports jerseys, many athletic departments have looked for ways to raise additional revenue.
Now, schools are starting to sell important advertising deals to the most suitable companies, but also to the largest ones, who will help increase that revenue stream.
EXCLUSIVE: White House confirms college sports panel with President Trump, including A-list attendees
According to multiple sources, Arkansas has signed an exclusive deal with Tyson Foods, and Razorbacks donor John Tyson is part of the monumental deal for the athletic department.
Breaking: Arkansas announces major partnership with Tyson Foods, including sponsorship of new patch
As part of the most comprehensive partnership in the history of college sports, Tyson Foods will integrate into Razorbacks Athletics through a comprehensive set of brand assets, including:
- Official protein of the Arkansas Razorbacks
- Placing logos on fields and courts of sports facilities.
- Media backgrounds at press conferences and broadcast facilities.
- Brand ambassador programs involving Arkansas student-athletes
“This historic sponsorship is transformative for Razorback Athletics. For decades, Tyson Foods has been more than a corporate partner – they are an integral part of Arkansas history, Arkansas AD Hunter Yurachek said of the agreement. “Having Tyson Foods embedded in our college teams and venues sends a powerful message about the caliber of our programs and the type of talent we can bring to the University. “We are grateful for our continued partnership and are thrilled to showcase this collaboration to the nation each time our teams compete.”
Breaking: Arkansas announces major partnership with Tyson Foods, including new uniform patch logos [Photo by Noah Southard/University of Arkansas Athletics Department]
Terms of the deal have not yet been announced, but the Tyson logo will appear on all 19 men’s and women’s Razorback varsity teams beginning with the 2026-27 athletic season.
Now, we look forward to seeing which other schools will seek outside investors to help fund this new era of college athletics.
