Brett Favre laments the culture of clickbait in society

NFL legend Brett Favre lamented in a recent podcast episode the culture of instant gratification that has been created in society as a result of the social media era.

Favre and his co-host David Kano spoke on “4th and Favre” about the lack of loyalty in college sports with the advent of name, image and likeness agreements and the transfer portal, along with coaches leaving schools without consequences.

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Kano compared what he believed was happening in college sports to the state of society.

“I think it’s more a matter of opinion: what are you exposed to. There are some people who don’t watch YouTube. There are some people who don’t have TikTok. I’m one of them,” Favre said in response. “Again, it’s a matter of opinion. But I think these days, in this world or this country, it’s about how many clicks you can get immediately. Like, what can I do to get the most followers? It’s kind of like what we just talked about.

Green Bay Packers quarterback Brett Favre signals against the Oakland Raiders at Lambeau Field on December 9, 2007. (Jeff Hanisch/USA Today Sports)

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“It is what it is. It’s more about how popular I can become instantly than it is about really good content. It’s the Wild West at its finest right now.”

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The Green Bay Packers legend said the lack of loyalty in college sports is the “sign of the times right now.” He added that college athletics is about “how well you can do now as a player or as a coach and move on to bigger and better things.”