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Nashville – On Friday night at Stampede Days, energy inside Bridgestone Arena was electric. Of course, seeing world -class athletes are thrown by almost 2 tons of bulls that had a lot to do with that. But the man feeding the fire, keeping thousands of fans on his feet and shouting, was Brinson James.
People at home could call Rodeo clown. And, of course, he has also been that. But Professional Bull Driving (PBR) is not considered a rodeo. Rodeo is entertainment. PBR is an athletic competition. And Brinson James is a artist – A man of hype.
“It’s the best job, surely, it’s the best job,” James told Outkick. “A bull pilot told me that when the crowd shouts, they seem to mount any bull that they load. So I feel that this is my job, only for the crowd to shout, to promote them, to show them that this is the best show on Earth. We are going to have fun regardless of what, so I am only sure of 2, 22 or 102, you are having fun here in the PBR.”
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Brinson James, the artist, presents himself in the Canadian Professional National Bull Championship in Edmonton in Roger’s Place. (Ron Palmer/Soup images/lightrocket through Getty Images)
Brinson James was intended for sand
Originally from Florida, James was born in this life. His father, “Hollywood” Harris, has been a Rodeo clown for almost 40 years. Together, they acted as a father-child act throughout the country.
“Everything growing, I was Boogerhead. That was the name of my Rodeo clown. They were Hollywood and Boogerhead,” James said. “And for 18 years, we travel through the country, going to different rodeos, Pbrs, to Canada, all over the place.”
James still laughs at his former nickname.
“No one knows who ‘Brinson James’ is in Florida. Everyone they call me boogerhead,” he said. “I love it. That is my safe name.”
That family legacy is deep. His father acted in the world finals of PBR in 1994, and Brinson grew up looking at his father’s world finals.
“My dad was here as the artist just before [legendary barrelman Flint Rasmussen] It was, so all my life I grew up looking at his PBR World Buckle endings, “James said in a 2024 interview.” So, that has been my dream since I was 10 or 11 years old. “
He fulfilled that dream last year, winning his own buckle with only 30 years.
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Brinson James, the artist, presents himself in the Canadian Professional National Bull Championship in Edmonton in Roger’s Place. (Ron Palmer/Soup images/lightrocket through Getty Images)
From Boogerhead to PBR Entertainer
At age 12, James was acting with his father. With only 17 years, he had his first chance to direct the program on his own.
“PBR Canada hired my father and me so that we come and do all his events in 2012,” he explained. “Richard Jones, our musical director, was in charge of all that at that time. I had seen my dad to work a thousand times and wanted to use us as a team there, but my father had a broken leg and could not do it. Then, my dad told Richard that he thought he was ready.”
It was. That break launched a career that took him from “Boogerhead The Rodeo Clown” to one of PBR’s main artists. It was an adjustment, but made it possible.
“There is a difference between a Rodeo clown and a PBR artist,” James said. “So he took a little.”
THE BEST WORK IN THE WORLD
Now 31 years old, James has reviewed each box on the artist’s wishes list, from debuting in the world finals of PBR to acting in Canada and the United States, to the creation of his own identity, following in the footsteps of his father.
And if there was ever any doubt that this was a family business, even Brinson’s dogs have become part of the act. Re-Ride and Cheddar (“The Wonder Dogs”) have captivated the crowds over the years with frisbee tricks and barrels between rides.

Brinson James reacts during the World Professional Bull Riders finals of 2024 at the AT&T Stadium on May 19, 2024 in Arlington, Texas. (Click Thompson/Getty Images)
For James, it is an emotion that never ages.
“It’s the crowd,” he said. “I love the electricity of the crowd when they really react, as here in Nashville, these people want to party. It doesn’t matter what program … they want to shout, they want to have fun, they want to have fun,” James told Outkick. “So that is my favorite part, is to leave, ask the crowd to do something fun, and react to him, and they are having fun with me.”
That is why he never doubts when he is asked what this race means for him.
“It is definitely the only work I had, and probably the only work I will have. This is incredible.”