- Harman’s Ready Display is the first to receive HDR10+ Automotive certification
- LG wins CES Innovation Awards with dual-view OLED
- Both technologies will appear in future automotive applications.
The next generation of in-car entertainment is just around the corner, as two leading industry players announce new technologies that are set to change the way we enjoy in-vehicle entertainment.
Firstly, Harman has announced that its Ready Display is the first of its kind to receive HDR10+ Automotive certification, which it claims sets a new benchmark for in-vehicle display performance.
Normally reserved for high-end televisions, the certification is not awarded lightly and only applies to those displays that reproduce high dynamic range (HDR) content with fidelity, even in the difficult lighting conditions of a car cabin.
For car passengers, it means cinematic images in various lighting scenarios and from numerous viewing positions within the cabin.
Harman says its adaptive capabilities, which dynamically adjust brightness and color based on ambient light, allow its display to deliver consistent image quality regardless of the weather.
Harman will offer Ready Display, which uses parent company Samsung’s Neo QLED technology, in three main models: the NQ3, NQ5 and NQ7, which essentially increase in size as you move up the model range.
There’s no telling which automakers will be the first to adopt the technology, but the HDR 10+ certification is sure to be a big selling point when they do.
LG makes split screen
The Consumer Electronics Show 2026 is already gearing up for a busy year, and its panel has already decided that LG’s ‘Dual View’ in-car OLED display is worthy of one of its Innovation Awards.
Said to be the world’s first in-cabin OLED solution that is capable of displaying two different images at once, depending on the viewer’s position, the smart technology can simultaneously display navigation for the driver and streaming content for the front passenger, for example.
When installed in the rear of the vehicle, the two occupants could view completely different content without interference.
LG also claims that Dual View OLED’s optimized pixel structure ensures that the driver’s touch operation of the navigation screen doesn’t interfere with passenger entertainment, so it really is like packing two screens into one.
The company has not announced a date for the debut of its innovative in-car entertainment system, but its CES booth will host its automotive displays to pique the interest of top-tier automotive equipment suppliers and manufacturers.
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