- Many new AI concepts are creating solutions to problems that do not exist
- Throwing money at AI, or ‘YOLO’ investments, is not the answer
- Google recognizes the threat of an AI bubble
If AI-savvy CEOs have anything in common, it’s that they see the need for a more strategic approach to AI implementations rather than a one-size-fits-all investment approach.
Hanneke Faber, CEO of Logitech, criticized hardware makers for rushing to introduce AI devices without first solving real user problems.
“What exists is a solution that seeks a problem that does not exist,” Faber said in an interview (via Swiss information).
Are companies rushing (blindly) into AI?
By contrast, Faber says Logitech is gradually rolling out AI features into its existing products, such as smart cameras and mice, rather than creating flashy device concepts that have narrowed down use cases.
This comes from a CEO who, last month at Fortune’s Most Powerful Women Summit, called for AI agents to be present at all company board meetings in the name of increasing productivity.
Anthropic CEO Dario Amodei is another business leader who is cautious about spending on AI, warning that massive spending on AI infrastructure could create financial risks if companies misjudge its demand.
“I think there are some players who are not managing that risk well or taking reckless risks,” he said at a recent conference. New York Times summit, inviting companies to adopt a ‘YOLO’ approach to AI investments.
Amodei also advocates planning for side effects such as workforce disruptions and national security risks, rather than limiting ourselves to maximum technological acceleration.
These are not the only CEOs who have taken a step back from the trend of AI to analyze conditions and predict the next phases, Google CEO Sundar Pichai acknowledged in a bbc interview that even his company, now worth $3.87 trillion thanks in large part to AI, wouldn’t be immune to an AI bubble.
In an interview with The edgeSam Altman, CEO of OpenAI, even claimed that investors are getting “overexcited” about AI and could “get burned” as the hype dies down.
Ultimately, tech CEOs agree that AI is a powerful tool, but discipline and strategy are more important than hype when it comes to taking the next steps.
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