Earlier this month, NPR made a headline: “Why there is so much emotion in a cryptocurrency called Stablecoin.”
If you want to understand where Crypto is located with Legacy Media in 2025, start there. The piece was a basic primer in an innovation of a decade that solves almost $ 27 billion per year, exceeding the volume of combined annual visa and mastercard transactions. Stablecoins is not new, and they are not the incursion of the media over them. It was the most recent test point than in the eyes of Legacy Media, cryptography remains suspended in a state of perpetual novelty.
The gap between Crypto market performance and the stories told about it reveals a deeper communications failure. It keeps the public in the dark about transformative advances in an industry of $ 4 billion.
Today, Bitcoin has risen more than 110% in the year when it comes to. The ETF Bitcoin that quote in the United States have attracted more than $ 50 billion in net tickets, marking one of the most successful ETF releases in history. The global encryption adoption has exceeded 600 million users, with countries such as Türkiye, Argentina and the EAU that report that almost one in three adults has cryptography.
Consumer products are also taking off. The decentralized prediction market has seen more than $ 100 million in volume in the US 2024 alone, and it is reported that it is on the way to an valuation of $ 1 billion. Below the surface, the rails in the chain are silently promoting a new world financial infrastructure.
However, the narratives of the main media have not been able to keep up. According to a Perception report, while Bitcoin published a record performance in the second quarter of 2024, The Wall Street Journal published only two articles about Bitcoin and Crypto. The Financial Times and the New York Times, respectively, managed alone, compared to 141 by CNBC and 65 by Barron’s.
This lack of coverage in the main financial points of sale means that one of the most important financial and technological innovations of our time is not to reach investors, political and public leaders.
The gap between market signals and cryptography coverage is an existential responsibility and has serious political, regulatory and cultural consequences. For many Americans, Crypto is still a show, seen as volatile, insertious and not reliable. The legislation is based on both perception and in principle. The markets respond to narratives as much as numbers, and voters form opinions through the holders.
This is not only a brand problem, but a structural problem rooted in how Bitcoin and Crypto have allowed the world to tell their story, it is often wrong. The industry not only lost public trust during the last cycle. He lost his plot. When looking for a massive appeal, the industry opted for the show on the substance: with the rights of nomenclature of the stadium, ads of the Super Bowl and celebrity campaigns. He borrowed legitimacy, instead of cultivating his. When FTX, Blockfi and Celsius implused, the public did not have a consistent story to resort to.
Today, Bitcoin’s success is based on real market signals, not projections, ideals or hypothetical. The data show that cryptography is blooming. Like any kind of serious assets, their credibility is proven by numbers. The role of cryptographic communications now is not to turn a story, but to use and interpret the one that the market is already counting.
Obstacles to clearer coverage are persistent. Stories that highlight “presidential” memes throw technology as a political toy. The participation of Bitcoin and Crypto in the 2024 elections embedded it in partisan cultural wars and threw it as a topic of partisan conversation with the main media.
Like the Internet, Bitcoin has no ideology or politics. Its origins proposed a system built not in trust, but in mathematics, code and consensus. Post-financial crisis arose, when confidence in central institutions was shaken but intact. Gradually, the 2016 elections, the pandemic and the elevated approach in the inequality of wealth deepened public skepticism. In that erosion, Bitcoin proposed an alternative: a system created not in trust but in the Internet values and modern ideals of self -determination, global access and direct property.
Crypto is established and legitimate enough to tell his own story. You don’t need a brand change or more flash. He needs facts based on what the market has already proven true.
This will not be the work of a single campaign or interested party. It requires the long and dedicated narrative administration work by builders, users and communicators who can possess and execute to tell our own stories.
If we don’t, others will. And they will continue to do wrong.
