- Hulu will be “completely integrated” in Disney+ in 2026
- The independent Hulu application will close
- Bob Iger states that “price elasticity” will help a “better consumer experience”
Disney has reported his profits from the third quarter of fiscal year 2015, but it is not the figures of the company that have appeared in the headlines, with the CEO Bob Iger announcing the “complete integration” of Hulu and Disney+ Set by 2026. In effect, this means that the application of Hulu in the solution will no longer exist, since the complete catalog of the platform will be transferred to Disney+, which will already house a Hulu content.
As Iger himself explained in the Disney Gains Report: “Today we are announcing a big step forward in strengthening our transmission offer by completely integrating Hulu into Disney+. This will create an impressive entertainment package, combining the brands and franchises of higher caliber, great general entertainment, family programming, news and sports content live in a single application.”
The statement continues: “When creating a truly differentiated transmission offer, we will provide the subscribers tremendous options, convenience, quality and customization. Investment in the business, a lower business and announce the income potential, as well as the operational efficiencies that time can generate in the time we can reinvest in the business in the business. “
Of course, the first thing that makes us think is a potential price increase, with the subscription plans and packages of existing Disney+ that already increase by approximately $ 1-2 each year during the last three years. Although confirmed plans have not been announced, Iger also hinted that the “price elasticity” would be considered. While we still don’t have a clear idea of what that means, I don’t think we should be too fast to be negative.
Disney+ and Hulu fusion might not mean a significant price increase next year
Let’s look at the existing plans as a guide. Disney announced price increases for independent subscriptions, Hulu and ESPN+ Bundles, this time last year, but the non -Disney+, Hulu and ESPN Premium package remained at its regular price of $ 19.99 in the United States. Disney+ prices in Australia rose again in February 2025, but remained within the increase of $ 1-2 Remit that US prices saw in the previous months. But regardless of what packages the price raised and which not, all these are packages … and Disney will not be able to sell so many of those now.
Unless Disney takes more of the best transmission services under his wing, Disney+ can only be combined with ESPN+ and HBO Max as packages if Hulu exists only within the main application. We can make a quite sure assumption of this, since Hulu will directly replace the existing star mosaic within the application. As Iger explained: “Hulu will also become a global general entertainment brand, and in autumn, it will replace the Star mosaic in Disney+ internationally. The work is already underway to continue improving our technology, and in the coming months we will implement numerous improvements within the Disney+ application, including the new features and a more personalized page of the house. Consumers next year.”
The company will not want to lose any of its subscribers through the integration process. Disney and Hulu Combined finished the third quarter in 183 million subscribers, which increased 2.6 million from the second quarter. Disney is predicting another 10 million subscribers for the fourth quarter, which cannot be achieved if people begin to harm the service for walking prices to accommodate a change that they potentially did not ask.
For now, we don’t know where you leave this to financial subscribers, but not panic. Disney has not given any reason for us to absorb another price increase; In any case, there are fewer reasons for that to be the case. Disney will launch a new ESPN independent transmission service on August 21 (which will be separated from ESPN+), which could give us a clearer idea where prices are directed.
