- Sony has entered a several -year global technology association with the NHL
- This could mean more real -time real -time simultaneous transmissions are on the horizon
- Sony’s Beyond Sports, Falcon Eye Configuration and cameras will still be used in Arenas
If you have ever dreamed of seeing your hockey heroes play along with the biggest animated stars, then Sony’s new agreement with the NHL could excite you.
Sony has already expanded to the professional sports world through its Beyond Sports brand, which is key to real -time data processing and the ability to take all that action and translate it into something else.
Its association with the NFL (National Football League) led to the transmission of the The Simpsons Fundday Football In Disney+ and ESPN last year, and now the NHL could be the following for that type of treatment.
The NHL already uses Sony’s Hawk-Eye technology system, a combination of cameras on ice and portable sensors in the players, but this new agreement will expand, while the use of Sony cameras continues for photography and video yet.
The most exciting thing, promises to expand the role that beyond sports could play to change the way fans of any age can experience a hockey game.
If the animated simultaneous transmissions in real time are on the horizon as part of this agreement, it will not be the first time that the NHL and Sony collaborate in such a company.
In 2023, the NHL Big City Greens Classic It occurred using Beyond Technology Sports and that system, along with the Hawk-Eye configuration, now installed in the 32 sands.
As with other animated transmissions, the objective is to expand attractiveness and attract a broader audience, one that could be different or adjacent to those who attend the game in person.
In statements to Techradar, David Lehanski, Executive Vice President of Business Development and Innovation at the NHL, said that the conversations began with a question about how the League can reach more fans.
Now, however, “eventually we will reach a point where we allow the fanatic to personalize so that they can have some role to determine how the environment is seen. And then another step after that could even be to give fans the ability to interact with the content,” Lehanski continued.
Those comments return to Techradar conversation with Sander Schouten, managing director and co -founder of Beyond Sports last year.
Schouten then hinted that more environments could come depending on the couple, and that we could see more interactive currents. He also highlighted the large volume of data that are generated and its rapid rhythm, which suggests that the track is open for several implementations.
That could mean multiple transmissions or different ways of accessing action, either on a traditional television, through transmission or even in a virtual reality environment. The latter is something that the NHL has already explored, both for analysts and players.
For Sony and NHL, this is an exciting effort: a formal association based on technology that is already used in games. I should open the door at more solid interactions and a greater investment, improving the game experience, whether you are in the stands or that they are looking from home.
Although neither Sony nor the NHL would comment on future partners for real -time animated moments, I hope we can see a return of The Simpsons – Not for football, but for hockey.
