Eric, Barron, and Donald Trump Jr.’s entry into cryptocurrencies came not by building technology or financial infrastructure, but by leveraging the Trump name through branding, promotion, and political influence.
This feature is part of CoinDesk List of the most influential of 2025.
As a result, the brothers, the three sons of US President Donald Trump, have likely profited significantly from several cryptocurrency-related companies, including a Trump-linked project that launched several household-branded memecoins and reportedly generated over $400 million in revenue through token sales and transaction fees.
Barron, Trump’s youngest son, is the co-founder and supposed “DeFi visionary” behind WLFI. The 19-year-old college student’s net worth is believed to be around $150 million thanks to his involvement in the family business.
His older brothers Eric and Don Jr. also became co-owners of American Bitcoin (ABTC), a crypto mining company formed from Hut 8 Corp earlier this year, after acquiring a 20% stake in the business. Eric Trump has taken a visible role in American Bitcoin, appearing at public events (including CoinDesk’s Consensus conference) and speaking on behalf of the company, which appears to be his main focus in the crypto sector at the moment.
Together, these companies have positioned the Trump brothers more as brand ambassadors than builders in the crypto space. By leveraging name recognition and political alignment, they have carved out a profitable niche without directly developing blockchain technology or financial products.
