Dyson just revealed two new special edition colorways for its popular styling tools and I think I’m in love. They’re called ‘Jasper Plum’ and ‘Red Velvet & Gold’ and will be available across the haircare range, including the Airwrap id Multi Styler, Supersonic Dryer and Airstrait Wet to Straight Styler.
While I don’t dislike the current purple and orange or turquoise color options, they have more “kids TV presenter” energy than I would ideally want in a hair care tool that costs upwards of $400/£350. These new options have a much more luxurious feel that fits the premium price and are perfect for an adult vanity. I’ve been eyeing an Airwrap for some time, and this might be what makes me take the plunge.
The Jasper Plum colourway will be available to buy direct from Dyson UK from today (January 22), with the Red Velvet and Gold options joining in at the end of February. There are no details on other territories yet, although a Dyson spokesperson told us the new tools “will be available at a later date” in the US and Australia.
Dyson says the new color options are “carefully designed to celebrate love, individuality and the small but powerful moments of self-care.” The Jasper Plum option, which combines violet and plum with blush pink accents, symbolizes “strength and self-discovery.” The Red Velvet & Gold model “embodies sophistication and modern beauty.”
I didn’t understand all that right away, but the new colors certainly look great. And the Red Velvet version takes advantage of the current burgundy obsession that is sweeping the fashion world.
We consistently rate Dyson styling devices among the best hair dryers and styling tools you can buy. After making a name for itself in vacuum cleaners and fans, the brand gained prominence in the beauty market with its Supersonic hair dryer, which reinvented the traditional shape of the dryer to make it more streamlined and placed the weight in the handle to make it easier to handle. check. The current version, the Dyson Supersonic Nural, adds some smart features to streamline the styling process.
This was followed by the Dyson Airwrap, an innovative device that harnesses the Coanda effect to shape hair into curls without the extreme heat of traditional curling irons. More recently, the Dyson Airstrait, which again eliminates the extreme temperatures of regular straightening irons and instead uses concentrated sheets of air to straighten hair, has been gaining popularity. All of these options are available in the new colors.
