Each phone ping requires 7 seconds of attention – here’s how to get it back



  • A new study has found that each notification can distract you for about seven seconds
  • The more personally relevant the notification, the more distracting it will be
  • Phones have tools to help fix this, like focus modes and other settings.

You probably don’t need a study to tell you that smartphone notifications can be distracting, but it seems like they’re even more distracting than you think.

According to a new report to be published in the June issue of the journal Computers in Human Behavior (via CNET), every time you receive a message notification on your phone, your attention is interrupted for about seven seconds. Given the number of notifications you’re likely to receive in a day (study participants, for example, receive about 100 per day), that can really add up.



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