Elon Musk’s X social media platform has hired a new head of design with deep roots in crypto product development, as the platform continues to expand into payments and financial services.
Benji Taylor said in a Wednesday post that he is now leading the design of X under his ties to xAI and SpaceX.
Taylor founded Los Feliz Engineering, the team behind self-custody crypto wallet Family. Aave Labs, the development company behind the $42 billion decentralized lender Aave, acquired the company in 2023, after which Taylor served as chief product officer until October 2025. Most recently, he was head of design at Base, the Ethereum-based blockchain network built by crypto exchange Coinbase (COIN).
X product leader Nikita Bier said she had followed Taylor’s work for years and pushed to incorporate it, calling one of her previous products among the best designed she had seen.
The hire adds a designer with hands-on crypto experience at a time when X has telegraphed its plans to roll out features to support payments and broader financial functions on the platform.
Earlier this month, Musk said that X Money will launch in April and offer peer-to-peer transactions, bank deposits, a debit card and cash back rewards in more than 40 US states.
However, there was no mention of blockchain or crypto element in X Money at the time.
