- Musk announces “Macrohard” to connect xAI’s software vision with outsourced manufacturing
- The project merges the development of an artificial intelligence platform with an Apple-style design and licenses similar to those of Microsoft
- Macrohard to expand xAI’s reach beyond AI models to broader computing platforms
Elon Musk has announced an ambitious new software and platform project “interestingly” called “Macrohard.”
In a post on
But what is Macrohard? Basically, it appears to be an AI-powered project that will develop a range of products that will be manufactured by external partners.
Taking on Microsoft
“Our goal,” Musk said, “is to create a company that can do anything but make physical objects directly, but can do so indirectly, much like “Apple makes its phones made by other companies.”
news week notes that the project’s framework indicates a potential challenge to Microsoft’s long-standing platform model.
A commenter on “similar to how Microsoft outsources hardware production.”
Instead of building devices itself, xAI would set standards, license software, and define system requirements for other companies to use.
This approach would align the xAI ecosystem with Apple’s design-based model while also mirroring Microsoft’s Windows licensing strategy.
news week He adds that there haven’t been many external job openings related to Macrohard so far, suggesting that most of the project work will be handled internally by xAI employees and AI agents capable of writing and improving production-quality software.
The infrastructure behind the project will be supported by Colossus, xAI’s supercomputer. The image of the Macrohard logo that Musk shared on X (which you can see at the top of the page) was painted on the ceiling of the Colossus II supercomputer cluster in Memphis, Tennessee.
Project details are few and far between at the moment, but it’s fair to assume that Musk is looking to expand xAI beyond AI models and into broader areas of computing.
The @xAI MACROHARD project will have a profound impact on an immense scale 😉 Our goal is to create a company that can do anything but make physical objects directly, but will be able to do so indirectly, just as Apple makes other companies make their… https://t.co/7mDcBOxFLiOctober 12, 2025
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