Viant (DSP) technology, an advertising technology company, could unlock a significant value of shareholders by adopting a Bitcoin Treasury strategy (BTC) according to Eric Semler, president of Semler Scientific (SMLR), the manufacturer of scientific teams that also adopted a Bitcoins purchase policy.
Viant joins Zoom Communications (Zoom) and Coursera, Inc. (COUR) in the Semler list of “Zombie Zone” companies that, according to him, have unleashed capital and an urgent need to rethink the strategic direction. Neither of them followed his advice.
In an X publication, Semler highlighted the performance of Viant shares as a key indicator of investors skepticism towards the company’s long -term growth prospects. The shares have dropped 44% since the IPO of 2021 of the company and fell 50% alone in February.
Despite this, Viant maintains a solid financial base, which includes $ 205 million in net cash, around 25% of its market capitalization of $ 900 million, and $ 34 million in free cash flow in 2024, with constant growth expectations until 2028.
Viant faces an intensifier competition of technological giants such as Google and Amazon and the mercantilization of the demand side platforms. Chris Vanderhook, one of the three brothers who founded the company, has publicly expressed the enthusiasm for decentralized technologies, referring to crypto, blockchain and NFT as a nucleus of a vision of “new open network.”
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