Miami, Florida, January 21, 2025, PakGazette
Floki has launched an ambitious pitchside LED advertising campaign for the Rugby Super League, the British Rugby League’s premier competition.
The campaign will feature 150 minutes of LED ads throughout the 2025 season, with an estimated 110 million impressions in the UK alone. These figures exclude matches broadcast by the BBC, which typically record even larger audiences, as well as international audiences.
Rugby League fans often align with the profile of potential cryptocurrency investors: they are typically wealthy, brand-conscious, and community-oriented.
In the UK, Sky Sports remains the main Super League broadcaster and has increased its live match coverage to 170 matches for the 2025 season.
The BBC adds to this with 15 live matches a year, plus highlights and regional coverage, increasing its reach in the UK.
Internationally, the reach of the Super League continues to grow. For the 2024 season, broadcast agreements were announced in key regions such as Australia, Canada, Asia and Africa. Channels such as Fox Sports, NITV, Rogers (NYSE:) Media, Premier Sports Asia and ESPN Africa are helping to expand the league’s global presence.
Floki’s campaign will feature in approximately 50 matches throughout the Super League season, beginning with marquee matches such as Wigan Warriors against Leigh Leopards on February 13 and concluding with marquee games such as Wigan Warriors against Warrington Wolves in Las Vegas on February 1. March.
The national television audience for Super League matches can reach up to 600,000 viewers per match.
An untapped space
Unlike other sports saturated with crypto sponsorships, Rugby League offers relatively untapped space, allowing Floki to stand out and forge stronger connections with fans. This lack of competition in the crypto advertising space gives Floki the opportunity to create impactful brand partnerships.
With the Super League’s growing global reach and dedicated fan base, this campaign positions Floki to increase its visibility and strengthen its presence in both the sports and crypto sectors.
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Focused on public service, community, philanthropy and strategic marketing, Floki is working to become the most recognized and used cryptocurrency in the world. With over 490,000 cardholders worldwide, Floki has already established a strong brand presence. Learn more at floki.com.
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