Miami, Florida, December 31, 2024, PakGazette
Floki has partnered with Kings World Cup Nations, a soccer tournament that will merge traditional soccer with esports.
This collaboration expands Floki’s presence on the global stage, following its success with Kings League Infojobs in Spain last year.
The King’s Nations World Cup, created by Gerard Piqué, will feature 16 national teams in a 7-a-side format that combines competitive football with digital entertainment. The tournament will be held from January 1 to 12, 2025 in Italy and the final will be held at the Allianz Stadium (ETR:) in Torino.
The tournament features a lineup of high-profile players and celebrities, including Mario Götze, Jake Paul, Iker Casillas, Ibai, Chicharito Hernández and Kun Agüero. The competition, representing countries from Europe, America and beyond, will attract international attention.
Floki’s presence will appear throughout the tournament with premium LED visibility on the match board, background banners, overlay banners, commentator mentions and exclusive sponsorship of match day results on X and Instagram. Floki also has exclusive VIP access to events, which will be used to run promotions for the Floki community.
The tournament is expected to generate 600 million video views and 20 million hours of viewing on platforms such as Twitch, YouTube, X and TikTok.
“Although we are a global brand, Floki is all about community and this event brings together communities from around the world to support their national teams in a format that resonates perfectly with the crypto audience,” said a Floki spokesperson.
“Floki’s partnership with the Kings World Cup nations reflects our commitments to innovation and growth. As fast-moving and forward-thinking companies, we are excited about the opportunity to collaborate and look forward to a successful partnership with them,” said Oriol Granell, Commercial Director of Kings League.
About Floki
Floki is the popular cryptocurrency and utility token of the Floki ecosystem. Focused on public service, community, philanthropy and strategic marketing, Floki is working to become the most recognized and used cryptocurrency in the world. With over 490,000 cardholders worldwide, Floki has already established a strong brand presence. Users can learn more at floki.com.
