Stablecoin firm KAST has hired Brad Jaffe as its chief communications officer, the company said Wednesday. Jaffe previously led global communications at cryptocurrency exchange Binance for more than three years.
Jaffe managed strategic communications at Binance during a period at the exchange that saw tumultuous regulatory challenges against a backdrop of rapid growth. At KAST he will oversee global communications, brand positioning, regulatory and stakeholder engagement, according to a press release.
This is KAST’s latest key hire, the firm said, and the company made more than 300 hires last year across engineering, product and compliance across the fintech and crypto ecosystem, including Circle, Stripe and Airwallex.
“KAST is designed for people who need money to work reliably: entrepreneurs operating internationally, professionals paid with digital assets, families sending funds across borders, or people looking for a more predictable way to store and use value.” Jaffe said. “The opportunity now is to turn this infrastructure into financial tools that people trust and depend on.”
“Brad has led communications on a global scale during pivotal times in this industry. That perspective will help us shape the next phase of KAST’s growth,” added Raagulan Pathy, founder and CEO of KAST.
