It’s no secret that NBA ratings have fallen during tough times.
Big stars like LeBron James and Kevin Durant are in the twilight of their future Hall of Fame careers, and budding young players like Anthony Edwards, Zion Williamson and Ja Morant have yet to truly capture the fervent attention of an audience. broader basketball.
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St. John’s Red Storm head coach Rick Pitino yells instructions in the first half against the Bryant University Bulldogs at Carnesecca Arena on December 11, 2024 in Queens, New York. (Images by Wendell Cruz-Imagn)
Rick Pitino, the current St. John’s men’s basketball coach and former head coach of the Boston Celtics, offered his two cents on how to increase ratings.
“It has been reported that NBA ratings are down 28% this year alone,” he wrote in a post on X on Wednesday. “Suggestion, regain hand control and more physicality. The players are too strong, too fast and have become incredible shooters.”
Everyone and their mother seems to have an idea why the game hasn’t garnered as much interest as it once did. The increase in three-point shooting, stars deciding not to play on consecutive nights and fan interests elsewhere during the regular season have all been mentioned as potential factors.
St. John’s Red Storm head coach Rick Pitino at Carnesecca Arena on November 30, 2024 in Queens, New York. (Images by Wendell Cruz-Imagn)
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NBA Commissioner Adam Silver seemed to agree with the latter.
“We’re almost at the tipping point where people are watching more programming on streaming than on traditional television,” Silver told The Athletic. “And it’s one of the reasons why for our new television deals, which go into effect next year, all games will be available on a streaming service.
“And as we move towards the streaming service, leaving aside how the actual game is played on the court, it will allow us, from a production standpoint, to do all kinds of things that can’t be done through traditional television. All kinds of new features, all kinds of new options and screens that are available.
NBA Commissioner Adam Silver arrives before the WNBA All-Star Game at the Footprint Center in Phoenix on July 20, 2024. (Mark J. Rebilas-USA TODAY Sports)
“The vast majority of people consume us through the media, not in person. That’s why we have to pay close attention.”
