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Two-time Super Bowl champion and former New England Patriots defensive star Asante Samuel believes his former coach is being a bit “hypocritical” in the latest chapter of his career.
Speaking to TMZ Sports, the four-time Pro Bowl cornerback discussed Bill Belichick’s transition to college football amid his first season with the UNC Tar Heels.
New England Patriots cornerback Asante Samuel (22) reacts in the second half against the San Diego Chargers during the AFC Championship Game at Gillette Stadium in Foxborough, Massachusetts on January 20, 2007. (David Butler II-USA TODAY Sports)
Aside from his initial on-field issues, Belichick has faced particular scrutiny off the field, including over his relationship with Jordon Hudson, 24, and his alleged involvement in the coach’s football business.
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“He’s going to go through growing pains. Man, he’s been in the NFL for so long, adjusting to coaching kids and younger athletes with the new NIL era and stuff like that, it might take him a while to adjust to the system.”
Samuel noted that the infamous “Belichick style,” which resulted in great success for the coach during his long NFL career, has (and should) change.
“Obviously, it has to stop being.”
North Carolina head coach Bill Belichick and his girlfriend, Jordon Hudson, watch from the sideline against TCU at Kenan Memorial Stadium in Chapel Hill, North Carolina, on Sept. 1, 2025. (Erick W. Rasco/Sports Illustrated via Getty Images)
But the conversation sparked a moment of reflection for Samuel, who noted that Belichick hasn’t held himself to the same standards he used to hold his players to.
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“Coach is being a hypocrite,” he said. “He’s been a hypocrite in the way he behaves. He told us to stay away from the media and not have family distractions and things like that. Coach has all these things going on. Coach, where did this come from? Why couldn’t we enjoy like this now that you want to enjoy!”
When asked specifically about Belichick’s relationship with Hudson, Samuel gave his former coach some grace.
“Find happiness. If it’s going to be a little embarrassing and you don’t care, the other person doesn’t care, and you’re all happy together and it’s authentic, I mean, go ahead.”
Belichick finished his NFL coaching career in 2023 as the architect behind one of the greatest dynasties in league history, which saw the Patriots win six Super Bowls under his watch.
North Carolina head coach Bill Belichick’s girlfriend Jordon Hudson, center, in white boots, stands on the sidelines before an NCAA college football game against Stanford, Saturday, Nov. 8, 2025, in Chapel Hill, North Carolina. (AP Photo/Chris Seward)
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Between the Tar Heels’ 4-5 record and Belichick’s relationship with Hudson grabbing much of the headlines, Belichick’s debut season has been plagued with distractions. Last month, Hulu reportedly canceled a docuseries after The Coach’s first season.
A steamy mic moment between Belichick and Hudson also leaked, in which the pair could be heard making disparaging comments about the production and graphics team during the filming of Belichick’s show, “Coach,” which aired on the Underdog Network last year.
The media circus surrounding the veteran coach reached a point where rumors began to circulate that the two sides were discussing a “potential exit strategy,” but Belichick and UNC later issued statements denying it.
And just this week, Belichick debunked speculation that he was interested in the New York Giants’ head coaching vacancy.
